Monkey Knife Fight (MKF), one of the fastest-growing online sites and North America’s third-largest daily fantasy sports (DFS) provider, has been acquired by Bally’s Corporation.
Bally’s is now the third sports betting firm in the United States to offer fantasy sports, and the purchase furthers the company’s long-term expansion and diversification plan to become the country’s first vertically integrated sports betting and igaming company with a B2B2C business model.
Focused on integrating unique asset
Bally’s Corporation President and CEO George Papanier said: “We are pleased to have closed on our acquisition of Monkey Knife Fight, and are now focused on integrating this unique asset into our Bally’s Interactive division.
“Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our company as we continue our long-term diversification strategy.
“We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define the Bally’s portfolio.”
MKF has about 200,000 registered users and 90,000 depositing players, which would add to Bally’s growing player database and give it a leg up on the market when it comes to introducing its own B2C sports betting operations.
Vast national reach
Bally’s will be able to merge MKF’s vast national reach, which covers 37 states, the District of Columbia, and Canada, with Sinclair’s large broadcast platform, which includes a portfolio of 19 regional sports networks, to attract sports audiences throughout the United States with DFS services as a result of the purchase.