Lightning Box Enters Michigan Through SG Digital

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Specialist slots supplier Lightning Box, through its distribution partner SG Digital, made its debut in the newly controlled sports betting market in Michigan.

In the Great Lakes Province, the Australian supplier has rolled out three of its most famous slot titles which includes Chicken Fox, Lightning Horseman and Lightning Leopard, with BetMGM, Golden Nugget and Rush St.

Live stateside

In November 2020, the company first went live Stateside in Pennsylvania and has featured via Amaya with online casinos in New Jersey since 2014, having achieved what it described as a “well-deserved reputation for developing content for US land-based operators.”

Michigan entry

Peter Causley, Lightning Box’s CEO and co-founder, said he was pleased to have met the requirements in Michigan, particularly because other states are looking to legislate.

“Michigan is a significant state, not only due to the size of its potential audience but because of the importance of its tribal gaming community,” he said. “It may well prove to be something of a case study across the rest of the country as a result.

“We have earned our spurs across social, land-based and online casino in the US now, as well as across the border in Canada, and we’re excited about the other opportunities opening up.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.