The Charlotte Hornets NBA franchise has designated DraftKings Inc as its sole Official Daily Fantasy Sports Partner in a multi-year deal that will dramatically expand its presence in North Carolina, said the DFS operator.
In addition to rights to Hornets trademarks and logos, the agreement ensures that DraftKings-branded LED signage, in addition to logo displays on top of the backboards, will be featured courtside and on the basket stanchion at Spectrum Center.
The two companies will also work together on special social promotions and content that align the joint brands further.
Best-in-class gaming experience.
The Chief Business Officer at DraftKings, Ezra Kucharz, noted: “Charlotte Hornets basketball games are must-watch TV for the NBA, and we look forward to providing Hornets fans with a best-in-class gaming experience. We look forward to deepening our business relationship with the Hornets organization through this new agreement and showcasing DraftKings in North Carolina.”
Free-to-play, Hornets-themed predictive game
The Hornets and DraftKings intend to create a free-to-play, Hornets-themed predictive game as part of the partnership, which will be incorporated into the mobile app of the team. In addition, the agreement provides VIP experiential game activities including invitations to news conferences, courtside shootarounds, meetings and greetings for coaches and staff and more.
President & Vice Chairman Fred Whitfield of Hornets Sports & Entertainment commented: “We’re excited to enter this partnership with DraftKings and bring its daily fantasy sports products to our great Hornets fans. Collaborating with DraftKings will allow us to offer our fans engaging new experiences from the leader in this emerging area.”
Today, the @hornets and @DraftKings announced a multi-year agreement which names DraftKings the exclusive 'Official Daily Fantasy Sports Partner' of the franchise. For more details, visit: https://t.co/1LgzCQh33S pic.twitter.com/yYonEF7ZVO— DraftKings News (@DraftKingsNews) January 27, 2021