European Betting Sites

european sportsbooks

Exploring the landscape of European betting sites offers you a fascinating insight into the world of online sports betting. Europe hosts a wide range of online bookmakers, each striving to cater to the diverse preferences of bettors across the continent.

Renowned for their competitive odds and appealing free bet offers, these sites serve as a gateway to a variety of sports markets, enabling you to place bets on your favourite events with ease.

Before diving into the realm of online betting in Europe, it’s crucial for you to understand the legal context, which varies considerably from one country to another. It is important to know about the regulations governing online betting in the country from which you plan to bet. 

Additionally, examining the security measures in place on a European betting site adds a layer of trust and confidence as you engage in placing your bets online.

The Best European Betting Sites

Choosing a reliable sports betting site is key for enjoying your online betting safely and efficiently. Europe offers a diverse array of sought-after online bookmakers that cater to the preferences of UK players and others across the continent. 

Here, you’ll find a concise overview of some of the most prominent names in the European betting scene.


At Bet365, you’re looking at one of the most well-established European betting sites. Bet365 is celebrated for its extensive range of sports and markets, along with its user friendly interface. The site’s comprehensive live betting options and competitive odds will meet your needs.

Bet365’s customer support is available 24/7 to assist with any queries. With a strong presence on mobile devices through their app, you’re assured a seamless betting experience on the go.

William Hill

William Hill is a traditional heavyweight in the online betting world, with a long history steeped in British bookmaking. As a sports betting site, it offers a vast swath of betting options, from football to horse racing, accommodating a variety of betting preferences.

Their dedication to providing enhanced odds and regular promotions makes it a preferred choice for many European bettors.


Another name synonymous with online betting in Europe is 888sport. This site prides itself on delivering a rich selection of betting markets and high-quality live betting experiences. Their approach to online sports betting is highly inclusive, providing insights that cater to both new players and the most seasoned bettors.

With an attractive welcome bonus, 888sport draws in a crowd looking for value alongside their betting adventure.


Betway offers a premium service with a strong focus on football betting. Their user experience is top tier, ensuring that you can navigate the site and place bets with ease. Betway is known for its commitment to fair play and security, making it a trusted name among European bookies.

The customer service at Betway is prompt and helpful, enhancing your betting experience if any issues arise.


Unibet stands out for its customer-centric approach, providing an accessible platform with a wealth of betting options. They’ve cemented a reputation for offering some of the best odds in the business on both mainstream and niche sports.

Accessibility is key at Unibet, with a well-designed website and app that ensure you won’t miss an opportunity to bet, no matter where you are.


Sportaza is a newer entrant to the European online bookmaker scene, quickly gaining traction for its dynamic betting environment. They offer a robust selection of sports markets alongside casino games, catering to a broad range of betting preferences.

Their promotional offers are attractive and provide added value to both newcomers and existing players.


20bet is gaining a reputation for its competitive odds in a vast array of sports markets. As an online bookmaker, they provide a no-frills betting experience with a focus on what matters – bet variety and value.

Their streamlined site design and customer support responsiveness make 20bet a promising choice for bettors at various levels.


Pribet may be one of the quieter names in the European betting world, but it offers a reliable and straightforward betting experience. They cater to a European audience with a variety of languages and currency options, making it a convenient choice for players across the continent.


22bet combines a broad sportsbook with appealing odds, securing its place among the best European betting sites. Notably, 22bet offers a significant range of payment methods, ensuring that transactions can be as smooth and diverse as the sports markets they provide.

They also have a solid mobile presence, giving you the freedom to bet on the move.


Rabona has carved out its niche by offering an immersive experience paired with a rich sportsbook. They offer live betting and virtual sports betting, broadening the scope for bettors looking for varied options.

Their site’s layout is intuitive, making it easier for you to find the exact market or sport you’re interested in.


1Bet stands out for its sleek interface and a strong selection of sports betting markets. They are also praised for their competitive odds, which are a big draw for bettors aiming for optimal value.

Easy to navigate and with strong customer service, 1Bet is a betting site that suits both new and experienced bettors.


Powbet is a vibrant addition to the European online betting landscape, offering live betting, sports betting, and a range of promotional offers. Their site is not only visually pleasing but also functionally robust, providing a smooth user journey.

With a focus on user satisfaction, Powbet ensures that its customer service is easily accessible and effective.


While Mystake is relatively new, it’s quickly become recognised for its comprehensive sportsbook and attractive betting options. They tend to offer competitive odds, making them a strong contender on the European scene.

Their site and mobile app are designed to be user-friendly, ensuring you have a hassle-free betting experience.


QBet offers an intuitive online betting experience with a solid selection of sports markets. They have become known for their user-friendly platform and responsive customer support.

Their commitment to security and fair play positions QBet as a reliable choice for European bettors.


Sportuna provides a varied betting experience with good coverage of European and international sports. Their site is designed for accessibility, aiming to offer a straightforward betting journey.

Customer experience is prioritised at Sportuna, with attention to providing responsive support and valuable odds.


Ditobet is yet another viable option for European players, featuring a wide range of sports to bet on. Their site makes it easy for you to browse different markets and find the sports you’re most interested in.

Ditobet also places emphasis on security and fair betting, which is essential for peace of mind while engaging with their services.


Ivibet has a clear focus on providing a user-friendly betting interface with a wide selection of sports markets. They cater to European players, ensuring that their platform is accessible and secure.

Their odds are competitive, and they often offer promotions that add extra value for their users.


At Olympusbet, bettors can enjoy a diverse range of sports and markets to dive into. Their platform is reliable and offers a pleasing betting environment that appeals to a broad user base.

Customer care at Olympusbet is attentive, ensuring that your questions are addressed promptly and clearly.


Betstro rounds up the list with their dedication to creating a secure and enjoyable betting atmosphere. They provide a variety of betting options across numerous sports, appealing to a wide audience.

And when it comes to customer support, Betstro’s approachable service reinforces their commitment to a positive betting experience for their users.

Gambling Regulations in European Betting Markets

European countries each have their own approach to regulating the betting market. You should know that these regulations can greatly affect your ability to use online gambling services.


Germany’s gambling landscape is complex, governed by both state and federal laws. Until recently, online gambling was mostly illegal, but the German betting market is now slowly opening up under the State Treaty on Gambling 2021. You can find several licensed online sports betting options, but strict limits on betting are in place, such as a €1,000 monthly deposit limit.

The German regulators have been emphasizing responsible gambling. They enforce regulations like ‘reality checks’ and cooling-off periods within online platforms. The Federal States of Germany can grant licenses and is responsible for ensuring that providers comply with the law.


Italy is one of the European countries with a comprehensive legal framework for gambling, managed by the Autonomous Administration of State Monopolies (AAMS). Your online betting activities are legal as long as the site has an AAMS license. Italy collects a significant amount of revenue from gambling, indicating the market’s size.

The Italian government introduced a ban on gambling advertisements, to protect consumers and reduce the potential for problem gambling. It shows the commitment of the Italian authority to regulate the industry tightly.


In Ireland, the gambling environment is governed by outdated laws which are in the process of being updated. The Betting Act of 1931 and the Gaming and Lotteries Act of 1956 are the main pieces of legislation your betting activity would fall under. Online betting in Ireland has been legal and regulated since the Betting (Amendment) Act 2015.

Ireland is expected to establish a gambling regulatory authority by the end of 2023, aiming to modernise its gambling laws. This authority will oversee license issuance and enforcement of compliance.


Sweden reformed its gambling laws in 2019 to bring better control over the online betting market. The Swedish Gambling Authority, Spelinspektionen, oversees all gambling activities in Sweden. To operate in Sweden, your chosen betting site must hold a license from the Swedish Gambling Authority.

Regulatory efforts in Sweden are focused on protecting you from gambling addiction and ensuring a fair gambling environment. Betting sites must offer tools for self-exclusion and monitor gambling behaviour to offer interventions when needed.


If you’re looking to gamble in Denmark, your go-to sites need to be licensed by the Danish Gambling Authority. Since the liberalisation of the market in 2012, Denmark has offered a fairly open yet well-regulated market. Operators must supply you with clear information on responsible gambling and provide self-exclusion options.

Gambling revenue from online casinos and betting contributes to the country’s economy, and the Danish model is seen by some as a benchmark in effective gambling regulation.


France has a strict regulatory framework for gambling managed by the Autorité de régulation des jeux en ligne (ARJEL). Your online sports betting and horse race betting must be done on licensed sites. Online casinos are illegal, though.

The French regulations are aimed at safeguarding public health and maintaining public order. Gambling is seen as an activity that requires tight control because of its nature.


Greece has a relatively young online gambling market, with a legal framework established in 2011. The Hellenic Gaming Commission grants licenses to operators offering sports betting online. You’ll find strict regulations on gambling advertising and participant conduct to ensure fairness and prevent addiction.

Despite economic difficulties, Greece views gambling as an area for revenue growth and has therefore been open to granting licenses to international operators.


In Spain, the gambling industry is overseen by the Dirección General de Ordenación del Juego (DGOJ). You have access to a wide range of online gambling activities if the sites have the necessary licenses. The Spanish regulator places an emphasis on social responsibility and protection against gambling harm.

Recent regulatory updates have banned direct advertising, welcome bonuses, and other promotions to protect vulnerable players and discourage excessive gambling.


The Dutch gambling market has been tightly controlled, with a long-standing state monopoly and online gambling only becoming legalised in 2021. The Dutch Gaming Authority, Kansspelautoriteit, oversees all betting activities. It ensures that you gamble in a safe environment and that operators conduct their business responsibly.

The Netherlands is focused on preventing problem gambling and illegal betting and has implemented strict measures, such as mandatory player identification and age verification.

United Kingdom

The UK’s gambling industry is one of the most mature and well-regulated markets. The Gambling Commission ensures a fair and safe gambling environment for you. Online betting sites need to be licensed by the Gambling Commission and have measures in place to protect players like you, including self-exclusion schemes and access to responsible gambling tools.

The UK has strict controls on gambling ads and has introduced laws to make sure that the betting environment is not only open but also safe and fair for everyone involved.

What to Look for in a European Betting Site

When you’re searching for a European bookmaker, it’s essential to ensure it ticks the right boxes to meet your betting needs effectively. From confirming that your chosen site operates legally, to evaluating its sports and markets, all aspects play a significant role in your online betting activities.

Legal and Regulatory Compliance

Before you place a bet online, verifying that the betting site adheres to legal and regulatory standards is crucial. A reputable European betting site should be licensed and regulated by an authoritative body like the UK Gambling Commission or Malta Gaming Authority. This ensures they follow strict guidelines for fair play and customer protection.

It’s also important for you to check the site’s standing with gambler support organisations. Sites that promote responsible betting and are linked with entities like demonstrate a commitment to their users’ welfare.

Range of Sports and Markets

The best betting sites provide a wide variety of sports and markets. You should look for a site that offers not just popular sports like football and tennis, but also those less mainstream. The depth of markets, from straightforward match winners to more complex bets like accumulators, also adds to your betting options.

A site with a diverse range of markets ensures that you have flexibility in your betting strategy. Whether you follow major leagues or niche sports, having ample choice is a sign of a good EU betting site.

User Interface

A user-friendly interface on a betting site makes navigating to different sports and markets effortless. Your betting site should have a well organised layout that allows for quick access to different betting options and features. A cluttered or complex interface can lead to frustration and mistakes in placing bets.

Easy access to account management, customer support, and promotional offers is also part of a beneficial user interface.

Competitive Odds

Odds are the cornerstone of sports betting; thus, finding competitive odds is pivotal. A site that provides favourable odds compared to others will help maximise your potential returns.

It’s beneficial to have accounts on multiple sites to ensure you can always access the best odds for any given event. Some sites may also provide enhanced odds on specific events, which can offer added value.

European Bookmakers Payment Methods

When you bet online, having secure and efficient payment methods is essential. European bookmakers should offer a range of payment options, including credit/debit cards, e-wallets like Skrill and Neteller, and bank transfers.

The speed of transactions and the security measures in place for deposits and withdrawals are also significant measures of a site’s quality. Fast payouts indicate a betting site’s commitment to customer service.

Accepted Currencies in European Bookmakers

European bookmakers often deal with a variety of currencies, given Europe’s diverse economy. Ensure your chosen site accepts the currency you intend to use, whether that’s the Euro, British Pound, or another commonly used currency in Europe.

Currency acceptance not only simplifies transactions but can also save you money on exchange rates and fees.

Live Betting

Live betting adds excitement and can offer strategic betting opportunities. Good betting sites should provide a robust live betting section, with real-time updates and a wide array of in-play betting options.

You should be able to place bets quickly during a game, and the site should reliably update scores and odds without delay.

Mobile Betting

betting app or mobile optimised betting site ensures that you can place bets and manage your account on the go. Look for betting sites that offer a dedicated app for both iOS and Android devices that is easy to use and maintains all the features of the desktop version.

Mobile betting should provide you with the same range of sports and markets, payment method options, and account features as you’d find on your computer for a seamless transition from desktop to mobile betting.

How to Sign up and Place Bets on European Betting Sites

To start enjoying the excitement of online betting, you need to sign up at a betting site, make a deposit, and then you’re ready to place your bets. This process is usually straightforward and can be done in just a few steps.

Creating an Account

First, find a betting site that suits your needs. Look for ones that offer a good sign-up offer to get extra value. When you’ve picked a site, the sign-up process typically requires you to provide personal details like your name, address, and date of birth to ensure you’re of legal age to bet. Make sure to read all the terms and conditions before you agree to them. After you’ve filled in the details, you’ll usually have to verify your email address or phone number to activate your account.

Once your account is set up, take some time to familiarise yourself with the website or app. This will help you navigate the betting options more efficiently. Most betting sites require identity verification, so have your documents ready to prove your identity. Only after this step can you fully utilise your account and start betting.

Making a Deposit

After your account is active, you’ll want to add funds to start betting at an online betting site. Go to the deposit page and check out the available payment methods. European betting sites commonly accept credit cards like Visa and MasterCard, and e-wallet services such as Skrill and Neteller. 

Choose the payment method that’s right for you, enter the amount you wish to deposit, and follow the prompts to complete the transaction. Keep an eye out for any deposit bonuses as they can give you more funds to bet with.

Be aware that the time it takes for the funds to appear in your account varies depending on the method you use. E-wallets are often instant, while bank transfers can take longer. Always deposit a comfortable amount that you’re ready to bet with, keeping in mind responsible gambling practices.

Placing Bets

Now that your account is funded, you’re ready to place your bets. Start by choosing your preferred sport or event and then look at the different types of bets available. You might see options for outright winners, correct scores, or the number of goals. Each type of bet will offer different odds. The odds tell you how much you can win if your bet is successful.

Select the bet you want to place, enter the amount of money (your stake), and then confirm. Most sites will show you the potential return if your bet comes out on top. After placing your bet, you can usually follow the progress live on the site and see if you’ve won once the event ends. Remember, betting should be fun, so only wager what you can afford to lose, and never chase your losses.

Popular Sports Types for Online Betting in Europe

In Europe, online sports betting encompasses a wide array of sports, each with its own set of markets and odds. European bookmakers often offer extensive betting options for these sports to cater to your interests.


Football is the king of sports betting in Europe. The Champions League and the World Cup generate massive interest, and European sportsbooks like Paddy Power allow you to bet online with a variety of wagers. From simple match winners to complex bet builders, football betting is diverse. You’ll find that betting on domestic leagues, as well as international competitions, is readily available with competitive odds and various bet types.

European bookmakers take special care in offering detailed football markets. You can bet on everything from the number of corners to the timing of goals. The best VPN services might be needed if you are betting from a region where access to European betting sites is restricted.

Horse Racing

Horse racing has a historic place in British sport and betting. Renowned races like the Cheltenham and Grand National are part of a rich tradition. Betting on horse races is made simple with European sportsbooks, where you can place your stake on outrights, each-way bets, or accumulators. The odds on horse racing are usually displayed in a fractional format, making them easy to understand.

Horse racing bets can range from the winner of a race to more specific bets like the distance of victory. European bookies offer live streaming services so you can watch as your horse races to the finish line.


Boxing betting is popular, especially when major fights are scheduled. You can bet on the outright winner, the method of victory, or the number of rounds a fight will last. Boxing matches often feature prominently in bookmaker promotions, providing you with opportunities to place value bets.

European sportsbooks have sections dedicated to boxing, covering fights from around the world. Betting on boxing also includes wagering on upcoming stars in lesser-known fight nights, not just the main events.


Online sports betting in Europe includes significant tennis tournaments like Wimbledon and the French Open. You can bet on match outcomes, set scores, and even player performance statistics. Tennis betting is particularly engaging because of the live betting options, letting you place bets as matches unfold.

With European bookmakers, you’ll find year-round tennis markets. This is because the sport spans various international tournaments, offering continuous action for betting.


Golf betting features opportunities to place bets on major tournaments, including the Ryder Cup and the Open Championship. Bets can be made on tournament winners, to make the cut, or head-to-head matchups between players.

Betting on golf requires knowledge about player form and course details, which European sportsbooks provide in their betting options. Odds can fluctuate greatly from round to round, making golf betting a dynamic choice.


Basketball may be more associated with the US, but European sports, particularly the EuroLeague, are also popular. Betting on basketball includes predicting match winners, total points, and handicaps. Online sports, like basketball, benefit from in-play betting features, where you can react to live events.

European bookmakers cover matches both in Europe and the NBA, giving you a broad choice of betting opportunities throughout the basketball season.


Cycling events, such as the Tour de France, are celebrated across Europe and offer unique betting prospects. You can bet on stage winners, overall tour winners, or even specific match-ups. Cycling betting markets are available for a range of international and local events.

Your knowledge of cycling teams and individual riders can play an important role in successful betting outcomes, which is where European sportsbooks come in with their detailed statistic and race history availability.


Esports betting is one of the newest additions to online sports. From tournaments in games like League of Legends to CS, the variety of bets includes match winners, tournament champions, and individual map victories. European bookmakers are rapidly expanding their esports offerings due to its growing popularity.

European sportsbooks offer live streams and in-play betting for esports, allowing you to engage with the action as it happens. This makes betting on esports a very interactive experience.

If you’ve been following the trends in the European online betting industry, you’ll know that there’s been a steady increase in activity and choices for users. The industry is characterised by a wide variety of sites that cater to different preferences, whether it’s football, tennis, or horse racing. Your options for placing bets online are numerous, with sites offering specials for major league sports and continental tournaments.

Regulation is a significant aspect that you should be aware of. European countries have varying laws concerning online betting. Providers must adhere to these regulations, ensuring a legal and safer environment for placing bets. In Switzerland, for example, only licensed providers can offer betting services. This legal framework is meant to protect you and provide a measure of security for your activities.

As technology continues to evolve, so does the convenience of betting. Most European sports betting sites now offer mobile optimised betting, which allows you to engage with your favourite sports remotely and in real time. Online betting reports suggest that user accessibility is a key factor in the growing popularity of online betting in Europe.

Remember to verify the credibility of any site before engaging. Look for reviews, user ratings, and check if they have the necessary legal licenses. With the right choices, you can enjoy online betting as a form of entertainment. Always approach betting responsibly and within the legal provisions of your country.