Playson Introduce Cash Blast To Raise Retention And Engagement

Playson, a manufacturer of casino games and software, has introduced a new Cash Blast promotion tool that is intended to “further reward players and create a stable rise in customer engagement.”

This seeks to provide gamers with random cash prizes while they are playing one of Playson’s games. Prizes will be awarded over the course of a promotional time, with any player able to win a reward by spinning the wheel during their gaming session.

Gusyeva Ganna, product owner at Playson said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.

“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”

During a Cash Blast promotion, players will be greeted with a pop-up message notifying them that the tool is active, and they will be able to track the remaining Cash Blasts on the game’s toolbar.

The configurable tool does not require any further integration and has no effect on the RTP of a game. Additionally, first Cash Blast network promos have showed an increase in the average number of spins and player retention, giving operators with extra support to promote user engagement.

debbie hewlett profile pic 2

About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.