The Stars Group has announced that Full Tilt poker’s last remaining properties will be taken offline this week, with all players migrating to the PokerStars flagship entity.
The Full Tilt desktop and mobile apps will no longer be available as of February 25, 2021, after initially beginning existence in 2004. On the PokerStars software, all account information, preferences, balances, tickets and bonuses will remain available.
Dual brand poker strategy
Nearly five years ago, when the then Amaya Gaming confirmed a successful migration of the two to a single platform, PokerStars captured its rival, with the group committing to a dual brand poker strategy but citing a stronger gaming experience and improved efficiency by pooling the two to a single product.
With the Full Tilt app to be taken offline later in the week, TSG updates that all balances available via Full Tilt accounts are now available on PokerStars, including those in multiple currencies, t-money and tickets, as well as any casino or poker bonuses.
Improving PokerStars software
Using a Full Tilt shutdown FAQ to issue the update, the company notes: “Our commitment to improving PokerStars software and the PokerStars customer experience in recent years has limited the amount of focus and resources we could apply to the evolution of Full Tilt.
“We feel it is time to consolidate brands so that everyone has access to the newest features and most innovative games which are available exclusively on PokerStars.”
The acquisition of Oldford Group Limited, the parent company of the Isle of Man-based Rational Group, owner and operator of the PokerStars and Full Tilt brands, was completed by Amaya Gaming in August 2014 in a $4.9 billion transaction.
Three years later, Amaya Gaming announced a corporate transition to The Stars Party, reflecting the aforementioned acquisition as a natural extension. The transition saw the company move its Canadian head office from Montreal to Toronto and, among other changes, introduce a new corporate logo and website.