Simplebet, a global sports betting technology company, has announced the launch of what it claims to be the first in-play, fully automated ‘Micro-Market’ real money betting offering in the US.
Through its partnership with INTRALOT Inc, the US subsidiary of INTRALOT Group, a global sports betting and lottery supplier, it will be made available in Washington DC.
Micro-Market pricing engine
The proprietary Micro-Market pricing engine of Simplebet combines a betting market’s automated market mechanics (creation, suspension, repricing, and resulting) with odds for each potential outcome of a relevant occurrence. Through GambetDC, users of the lottery-operated sports betting platform provided by INTRALOT Inc will experience millions of betting possibilities in professional sports.
What was said
Chris Bevilacqua, Co-Founder and CEO of Simplebet said: “We’re excited to launch our real money betting product in Washington DC and showcase the power of what we do at Simplebet alongside our great partner, INTRALOT.
“DC legalised sports betting nearly two years ago and has become an energetic melting pot for sports fans and casual sports betters so we are looking forward to rolling out our Micro-Market solution which we know will deliver an unmatched product and experience.”
CEO Byron Boothe of INTRALOT Inc commented: “As the competition in the sports betting landscape across the United States continues to evolve, we believe that Micro-Market betting is one of the best ways to increase and build fan engagement.
“Soon, fans in DC will have the ability to place bets on literally millions of different outcomes across professional sports and recognize the best-in-class offering with Simplebet’s technology and a product that differentiates us.”
New betting market
INTRALOT Inc is Washington DC’s only city-wide mobile sports betting offering operator. The technology of Simplebet will allow the platform to offer new betting markets that will boost fan engagement, attract new customers, reduce customer acquisition costs and increase customer lifetime value in the district.