Unibet is one of the more well-known online sportsbook brands in the United Kingdom, and for a good reason.

Unibet have accrued a significant customer base since being founded in 1997, with their online sports betting platform being recognised as one of the very best betting sites around. Our Unibet review will assess why that is the case as we dive into the offers and promotions they offer their customers and the strength of their betting markets, amongst other features. The Unibet sportsbook was officially launched in 1999, and they have made a big impression in more than two decades of service.

Pros & Cons


  • Mobile app for iOS and Android users
  • Great reputation
  • Live casino available


  • No live chat

Welcome Offer & Bonus

Promotional offers can seriously strengthen a bookmaker’s services to their customers, and a new customer bonus is one of the ones that are most commonly seen at sportsbooks. Unibet has a welcome offer of its own, allowing you to place a risk-free bet and receive an additional casino bonus. New customers that create an account with Unibet and deposit a minimum of £10 can get up to £40 refunded as bonus money if their first live bet loses. The size of your refunded bonus money will match the size of your first stake of up to £40, although it does not apply to horse racing betting, greyhounds and trotting bets.

Your qualifying bet must be placed on a selection at odds of 2/5 or greater, while multiple bets must also include selections that are all at odds of 2/5 or greater. If your bet wins, you will receive your winnings and stake in return like normal, but you will get your stake back as bonus funds if it loses. These will also be subject to 3x wagering requirements before you can complete a withdrawal as cash. This is a pretty solid welcome offer overall, giving you two opportunities to nail a £40 bet that could give you a nice pot to play with at the start of your Unibet experience.

Key Information

🔴 Site Name Unibet Sportsbook
💋 Owner Platinum Gaming Limited
📊 Markets Sports, Casino
😘 Welcome Offer £40 MONEY BACK AS A BONUS + £10 CASINO BONUS
💳 Minimum Deposit £10
🔥 License View
📅 Founded 1997
📪 Address

Kindred London Ltd
Kindred House
17 Hartfield Road
SW19 3SE
United Kingdom

🔗 Website unibet.co.uk
Phone Number

0808 1686635

📧 Email


💰 Deposit Methods Skrill, Neteller, Paypal

Joining Instructions For Unibet

To claim this £40 money-back welcome bonus, you must create an account with Unibet. This is a quick and easy process to complete that should see you play with the bonus in just a matter of minutes. To begin, click ‘register’ in the top right-hand corner of the home screen, after which you will be taken to their registration screen. You will be required to enter a number of personal details at this stage, such as your first name, last name, email address, date of birth and gender, while you will also be required to select which welcome offer you are interested in claiming. Remember that only players above the age of 18 are eligible to create an account with Unibet. Once your personal details and account have been verified, you will be able to begin exploring their wide range of sports.

Markets & Betting Options

Unibet does not disappoint when it comes to their markets and betting options, Unibet does not disappoint. They have a huge list of sports available for customers to bet on, while each of those sports has a great variety of markets to choose from. The full Unibet sports list features: American Football, Australian Rules, Badminton, Bandy, Baseball (More on the top baseball betting sites in the UK), Basketball, Boxing, Chess, Cricket, Cycling, Cyclo-Cross, Darts, Esports, Floorball, Football, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Motorsports, Odds Boost, Politics, Rugby League, Rugby Union, Snooker, Surfing, TV & Novelty, Table Tennis, Tennis, UFC/MMA, Virtual Sports, Volleyball, WWE/Pro Wrestling, Water Polo, Winter Olympic Games and Winter Sports.

This is a comprehensive selection of sports to browse and bet on that could compete with any other retail sportsbook out there. This is a huge strength of the site, and their betting options within these sports are just as impressive. For example, in a selected Premier League football game, we saw popular markets such as full-time result, both teams to score and correct score, and the bet builder and match multis features that allow you to bet on multiple outcomes within the same match. There is also the cash out function available to Unibet customers, where you can take a partial amount of your returns early if you wish to do so.


4.5Out of 5
4.5 rating
Everything you could want in an online sports book!

With a wide range of sports and betting markets, competitive odds, in-play betting and more. There is always something to bet on at Unibet!

Our Scores






Live Betting & In-Play

Live betting is an extremely popular method of betting that you are also able to take part in at Unibet. This is known more commonly as in-play betting when you place wagers on events that have already begun. It can give you more value than betting pre-game in some instances, but it could also go the other way and give you even shorter odds than you would’ve initially hoped for. You can find the complete list of live markets at Unibet under the in-play tab, and at the time of writing, there were live events in Football, Tennis, Cricket, Darts, Table Tennis, Volleyball, Badminton and Esports. These live and in-play events will ensure that there is always something to bet on at Unibet.

Ongoing Promotions & Offers

As well as the previously mentioned new customer offer, there is also the option to take part in other promotional offers, and there is a massive selection ranging between sports, casino, bingo and poker. We have looked more specifically at the sports offers, starting with the Uniboost promotion. This enables eligible players to get boosts on their selections up to three times a day at Unibet, which was initially exclusively for horse racing but now applies to all sports featured at the bookmaker. 

The super-boost promotion applies to horse racing and to selected races each day, where customers can get one bet at super boosted odds. You can also profit from introducing your friends to Unibet and having them create an account with the sportsbook. You can earn up to £150 from introducing a maximum of three friends to Unibet. Every friend you refer gets the welcome offer, and you’ll receive £30, £50 and £70 respectively in free bonus money. Tennis fans can also get their hands on a 5% live profit boost every day between 18:00 and 06:00.

VIP Promotion & Player Rewards

There are a number of online operators now offering their customers the chance to join a VIP club or loyalty program, and Unibet is one of them. These loyalty schemes are designed to reward the most active players on a site, and Unibet’s is invite-only. Players will be invited if they match the criteria of a VIP player, which they say includes activity, interaction, player frequency and cross-product players using both sports and casino products. This is designed specifically for high roller players that will play with bigger stakes than casual players, offering them more lucrative bonuses, offers and prizes in return. Recreational players will be unlikely to earn an invitation to Unibet’s VIP programme.

Casino, Slots & Bingo At Unibet

Becoming a customer of Unibet allows you to access the Unibet casino, which has a glowing reputation as one of the strongest online casino sites in the industry. They have a range of casino betting options, including some of the most popular table games they have to offer. This includes online poker, roulette, blackjack and baccarat, with there being enormous offerings of each of these types of games. (For our list of recommended blackjack sites, visit our dedicated page) In particular, there is a big emphasis on Unibet poker, with there even being a welcome offer for players to claim relating solely to their poker products. 

When it comes to slot games, they boast some of the most popular titles that the industry has to offer from more than 1500 different slots. This includes Big Bass Bonanza, Fishin’ Frenzy, Starburst, Gonzo’s Quest, Cleopatra, Book of Dead, Mega Moolah, Thunderstruck and Mustang Gold. The Unibet casino is outstanding in this area of their gaming portfolio, and they even have bingo to offer, which isn’t something that we see too often from a site that you may predominantly associate with sports betting. 

Play on Mobile & Unibet App

The number of people taking part in mobile betting is regularly increasing, forcing many operators to create their own sportsbook app. A Unibet app is available for download, although it hasn’t had the best reviews from users overall, receiving a pretty average rating of 2.9 out of 5 stars from more than 700 people on the App Store. We felt this was somewhat harsh from our own experience using it, which we found to be well designed and easy to use. Users of their sportsbook app can get their hands on all of the same offers and promotions and the huge selection of markets and sports as users of the desktop version. 

However, this isn’t the only option when it comes to betting on your phone. You can also access the Unibet mobile site through your device’s web browser, which comes with an adapted user interface from the desktop site. Both provide a more than adequate mobile betting service and falls in line with the rest of the service from the Unibet sportsbook as a whole.

Payment Methods & Depositing

There is a strong selection of deposit methods available to Unibet customers, featuring debit cards, credit card and e-wallet options. These deposit methods include popular options such as Skrill (find more Skrill online betting sites), Neteller, PayPal, Mastercard, VISA, PaySafeCard, Maestro, Bank Transfer and Apple Pay. There are 13 different deposit methods, most of which can be used as withdrawal methods too. There are undoubtedly other sportsbooks that will offer more banking options to their customers, but 13 is more than satisfactory given the quality of the choices on display. You will need to make a minimum deposit of £5 every time you are looking to add funds to your Unibet account. At the same time, you are also encouraged to participate in responsible gambling by placing deposit limits on your account.

Is Unibet Trustworthy?

Many will recognise Unibet already from their various ad campaigns and sponsorship deals with big sports teams such as Paris Saint-Germain, Rangers, Aston Villa, Middlesbrough, Preston North End, Philadelphia Eagles, New Jersey Devils and Warwickshire County Cricket Club. However, their various licenses are the most reliable way of knowing that they are a trustworthy site. They are licensed to operate by the United Kingdom Gambling Commission and Gibraltar Betting and Gaming Association, both of which are regulatory bodies that ensure their licensed operators act by the book. If you are unsure about the legitimacy of a bookmaker, be sure to check out the United Kingdom Gambling Commission’s complete list of licensed sites.

Customer Support

Should there be an issue with your account, there are a number of customer service options for you to explore. This includes the help centre, which comes with a range of information around the various sports featured around their additional offers and an FAQs section that includes the answers to some of their most commonly asked questions. They also operate a live chat service that we found to be the quickest and most efficient method of resolving any issues and is also available 24/7. You can also send an email to info-uk@unibetsupport.com, and they can be contacted by telephone on 0808 1686635. The telephone opening hours are Monday-Friday; 07.00-01.00 and Saturday & Sunday; 07.00-23.00.

Language Support

Many sites will allow you to operate in different languages, but this isn’t currently the case at the Unibet sportsbook. Players who sign up to Unibet will only be able to access the website in English, which is also the case for their customer support options. 

Unibet Summary

It is clear that Unibet has such a superb reputation throughout the online gambling industry, having produced one of the most complete online betting services available. While sports betting has been the focus of this review, it is difficult to ignore the strength of the Unibet casino gambling options and helps round off an excellent overall product. They have a tremendous selection of sports and markets for customers to browse and place wagers on, as well as some excellent existing customer promotions. To get your hands on the £40 money-back welcome bonus, be sure to sign up to Unibet today.

dean carr

About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.