Tote is one of the oldest and most traditional bookmakers in the United Kingdom, having been established in 1928. It was initially set up by Winston Churchill and was owned by the UK Government from its formation until it was sold to Betfred in July 2011.

Tote is strictly a pool betting operator, which is a unique way of gambling online. When you place a pool bet, you are doing so without any odds involved; the pool itself comes with a fixed price, and each winner’s payoff is dependent on the number of gamblers that entered and the number of winners there are.

Welcome Offer & Bonus

Despite being a unique UK betting site, Tote still offers the commonly seen welcome offer to all of their new customers who create an account. Typically offers such as these are seen as a method of enticing new players to join, and this particular promotion looks to have the sway to do that. All new players can get a £10 risk-free bet on their first bet with Tote. Should this first qualifying bet lose, you will be given a full £10 refund in cash. This is an extremely useful welcome offer that is especially user friendly to those who may be unfamiliar with pools betting.

With this risk-free bet, customers will be able to experiment and place a real money wager without the risk of losing the money that they started with. Players who are used to more traditional bookmakers will especially benefit from this as they look to get used to this new concept of pools betting and the betting opportunities that come as a result of it.

Pros & Cons


  • Great customer service
  • Mobile app available
  • Ongoing promotions


  • Limited payment methods

Joining Instructions For Tote

New customers looking to sign up to this unique betting platform can do so in just a few minutes. Those who join will need to complete a registration form that will include a number of personal details such as your name, date of birth, phone number, address, email address and your chosen username and password combination. Once all of these details have been entered correctly and verified, you can then begin browsing their available betting markets. Remember that only players aged 18 or older are eligible to become a Tote customer.

Key Information

🔴 Site Name Tote
💋 Owner TDCO Limited
📊 Markets Sports
😘 Welcome Offer Bet £5, Get £20 in Free Bets
💳 Minimum Deposit £10
🔥 License View
📅 Founded 2020
😄 Social Media Twitter Facebook
📪 Address

6th Floor 6 Kean Street
United Kingdom

🔗 Website
Phone Number

0800 032 8188

📧 Email

💰 Deposit Methods Visa, Mastercard

Markets & Betting Options

When it comes to betting markets and options, Tote naturally has far less selection and room for manoeuvrability than other sites within the betting industry. This betting provider exclusively offers football and horse racing betting events for customers to bet on, and this is a significantly shorter list than other sites within the betting industry. You are likely to have a better betting experience elsewhere if these two sports are not of interest to you.

However, Tote knows the target audience they are after, and most experienced bettors will know all about the service they provide. If you are a fan of betting pools, you will be a fan of the markets and options that Tote has to offer – just don’t expect anything else from real-life events. Virtual betting fans can access virtual sports within this platform. There are Horses, Dogs, Football, Basketball, American Football, Motor Racing and Marble Racing all available within this section of their site.

If you want to know more about Football betting sites take a look at our review by clicking on the link.


4.7Out of 5
4.7 rating
Everything you could want in an online sports book!

With a wide range of sports and betting markets, competitive odds and more. There is always something to bet on at Tote!

Our Scores






Live Betting & In-Play

The art of in-play betting is where customers place wagers on events once they have already begun. However, this goes against the very concept of pools betting, where the prize pool is pre-determined by the number of entrants within the pool and the amount wagered, with all bets needing to be placed before the first selection has begun. There is no option to take part in in-play betting when you are a Tote customer.

Ongoing Promotions & Offers

As well as the aforementioned welcome offer, Tote also has a range of offers available on their promotions page that are open to existing customers. This helps to keep customers engaged with their service long after they have played through the first bonus with the help of additional valuable deals. One of these promotions allows existing customers to get a free bet of up to £10 every Monday when they place six racing pool bets of at least £2 or more the previous week. The cash bonus awarded will be £2, £5 or £10 based on the highest six completed bets from the previous week. There is also the Tote+ promotion, where all pools that are denoted with the Tote+ symbol will give customers an extra 10% payout on their winning Tote bets. Although not a sports betting offer, it’s also worth noting that all customers can watch every race streamed on Tote without having to place a bet themselves so long as they have a valid account.

VIP Promotion & Player Rewards

Many modern bookmakers will offer their players the opportunity to enrol in a VIP promotion, essentially a loyalty scheme. Here, players are rewarded for their high level of play with the option to join a VIP club where your VIP rank dictates to the size of your prizes and bonuses. However, this again doesn’t really fit with the overall Tote narrative and pools betting, and as such, a VIP promotion currently isn’t available at Tote.

Casino, Slots & Bingo At Tote

Should you wish to take a break from pools betting and switch to something different, then you can access Tote’s range of casino games. Overall, a relatively modest and small collection, their portfolio includes table games such as blackjack, baccarat, and roulette, while players can also turn their hand to their various scratch cards. They do boast a decent collection of slot games, including popular titles such as: Fishin’ Frenzy, Big Bass Bonanza, Mustang Gold, Wolf Gold, Reel King, Genie Jackpots, Buffalo King Megaways and Book of Fallen. There are currently no bingo games available to players at Tote.

Play on Mobile & Tote App

The number of mobile bettors within the industry is always increasing. If you are one of those that now prefer to place bets from the comfort of your handheld device, then you will be glad to learn that Tote has a free mobile betting app for their customers to download. To use the app, you will simply need to use the login details you chose during the registration process. The Tote app has a rating of 4.0 out of 5 from iOS users that have reviewed it, and we would agree that this provides you with a very strong betting experience. It is easy to find your betting selections and place your wagers on them using this service, which is extremely user-friendly for iOS and Android users. If you prefer not to download the app onto your phone, you can access the mobile version of their site instead. Both of the mobile platforms allow you to place your multi-leg bets with minimal fuss and ease and score a strong rating from us.

Payment Methods & Depositing

The number of betting payment methods available to customers are particularly limited, with just VISA and Mastercard being available to users. The minimum deposit amount for each deposit at Tote is just £3, which is particularly low, while withdrawal limits are capped at £9,000 per day and £270,000 per month. Be sure always to check out the terms and conditions of every deposit bonus that you claim to ensure that your chosen payment method is available for that particular bonus. However, this should never be an issue at Tote so long as there is just VISA and Mastercard available.

Is Tote Trustworthy?

Having been in operation since 1928, Tote are one of the longest-running bookmakers within the industry. That in itself lets you know that they immediately garner a level of trust, but just to reinforce that fact further, they are also licensed to operate by the United Kingdom Gambling Commission. They are responsible for regulating gambling and supervising gaming law in Great Britain and only award licenses to sites that are above board and are regulated as a result.

Customer Support

There are plenty of options available to all Tote members when it comes to customer service, with their team being available between the hours of 8 am-midnight. They recommend using the live chat function as the best method of addressing your issues, while you can also contact them via email on UK customers can call them on 0800 032 8188, while non-UK customers can phone them on +44 1942 314045. This list is pretty comprehensive and should ensure that all customers have the opportunity to receive assistance in a manner that best suits them.

Language Support

The Tote website and customer support channels are all available exclusively in English. Unlike other online bookmakers, they do not give their customers the option to change the language that they are operating in.

Tote Summary

If you are a fan of or are interested in getting involved with pools betting, then there is no better platform to start with than Tote. They are experts within this sector, having been running their operations since 1928 and were the exclusive destination for horse racing pool bets until July 2008. Having that level of clout behind them makes them a hugely reputable source. Their online service conveys well when stacked up against the service of other online bookmakers that operate more conventionally. The site and mobile platforms are both easy to use, and they also have some casino games for players to turn their hand to. Sign up to Tote today to get your hands on a £10 risk-free bet today. 

dean carr

About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.