Novibet Review

Any sports bettors looking for a new UK betting site to sign up to should consider Novibet as a serious option.

They are owned by Novigroup Ltd, and this Novibet review will assess how they compare to their competitors through the extensive range of markets on offer and the promotions that you can claim as a customer. Anybody who signs up to Novibet today will be able to claim a strong sports welcome bonus in return for beginning their custom with the operator.

Please note that this website no longer operates in the UK.

Pros & Cons


  • Strong welcome offer
  • Large range of sports and betting markets
  • UK Gambling Commission license


  • Restricted Countries


Free Bets & Sign Up Offer

It is rare to see a major online sports betting platform not offer their customers sports free bets, and you will be glad to learn that Novibet has one for you to claim today.

Under their welcome offer, you will be able to claim up to £30 in free bets as a new customer when you make a first qualifying bet of at least £10. This qualifying bet must be placed on a selection at minimum odds of 7/10 or greater, after which you will be given 1 x £10 free bet to use, and this is only available once per account for new players.

You will also receive £20 in free bets if your first bet loses, but only if it loses otherwise, you will only receive £10.

Your free bets will be awarded to you once your qualifying bet has settled. This is a decent welcome offer overall, giving you the opportunity to earn a 300% deposit bonus when you have created your account and having a low threshold of just £10 in your qualifying bet is a huge boost for new players who may be uncomfortable playing with bigger stakes.

Key Information

🔴 Site NameNovibet Sports
📊 MarketsSports
😘 Welcome OfferBet £10 Get Up To £30 In Free Bets
💳 Minimum Deposit£10
🔥 LicenseView
😄 Social MediaTwitter Facebook
📪 Address

Clinch’s House,
Lord Street,
IM99 1RZ,
Isle of Man

Phone Number

+44 1412805221

📧 Email

💰 Deposit Methods Visa, Mastercard, Paypal

Joining Instructions For Novibet

You can create an account with Novibet in just a few minutes once you have completed the registration process. To start, click ‘register’ in the top right-hand corner of the screen, from which you will have to enter a number of personal details, including your name, date of birth, address, email address and proof of identification. At the same time, you will also be required to decide your username and password for login details. Players will only be eligible to create an account with Novibet if they are aged 18 years or older. By the time you have completed this process, you will be free to begin exploring the wide variety of Novibet sports and markets. 

Markets & Betting Options

The strength of a sportsbook can be judged heavily on the different sports and markets featured on site. When it comes to the former, there is a wide range to choose from, including popular sports like horse racing betting and the more obscure ones. For more horse racing betting sites, read our expert review.

Their complete list of sports betting features: Football (more on football betting websites), Tennis, Horse Racing, American Football, Basketball, Cricket, Rugby Union, Rugby League, Darts, Snooker, Table Tennis, Golf (more on UK Golf betting sites), Martial Arts, Formula 1, Volleyball, Ice Hockey, Baseball, Handball, Futsal, Water Polo, League Of Legends, DOTA 2, Politics, Entertainment, Chess and Wrestling. As you can see, there is a pretty broad scope of different sports featured at Novibet, ranging from major sports such as football and horse racing to water polo and chess.

The markets that are featured within these sports are just as impressive. For example, we saw a vast number of football markets within specific matches, while you can also place numerous outright bets that take place over the course of a season. These markets also come with extremely competitive odds, giving you the biggest possible returns on your initial bets if they are successful. There will never be a shortage of betting options when you are a Novibet sports customer.

Live Betting & In-Play

You can also take part in live and in-play betting as a Novibet sports customer, with their full list of live markets being available under the ‘in-play’ tab at the top of the home page. The art of in-play betting is when you place wagers on selections on events that have already started, as opposed to the traditional method of placing bets on events before they have begun. Players particularly enjoy this method of gambling as it allows them to potentially get bigger odds on their bets than what they would pre-game, although this can also go the other way. At the time of writing, there were live betting markets available within: Football, Tennis, Darts, Snooker, Table Tennis, Basketball, Volleyball, Ice Hockey and Counter Strike: GO.

Ongoing Promotions & Offers

In addition to the new customer offer, there are a number of additional promotions for existing Novibet sports bettors to get hold of. This is a huge advantage to have as it can help retain the interest of customers long after they have used the initial £20 in free bets that is up for grabs. One of these relates to football markets and is known as the early payout promotion, which will see football bets paid out as a winner if your selected team goes two goals ahead in the game. You can also get an acca boost on your accumulator bets, with the size of the bonus boost increasing per the number of selections that you include within the bet.

The match ends at 88′ promotion sees players that place an in-play bet refunded their losing bets if they were winning until the 88th minute, saving you the fear of any late drama costing you your selection. The very popular cash-out feature is also available to Novibet sports bettors, allowing them to take a chunk of their potential returns early before the end of the event. 


4.5Out of 5
4.5 rating
Lots of sports to bet on!

Huge variety of sports and betting markets on Novibet. And the site is so easy to use!

Our Scores






VIP Promotion & Player Rewards

There is a VIP programme available at Novibet, but it applies solely to their online casino and to those who access their various casino games. The closest you will get to this type of promotion within a sports bonus is through their Novibet and Horse Racing Club promotions. These see players who place 10 or more bets of £10 or more from Monday to Sunday at odds of at least 7/10 (1.70) on chosen sports receive a £10 free bet the following Monday. The Novibet club includes all sports other than horse racing, while the horse racing club is, unsurprisingly, exclusively for horse racing bets. These are two solid promotions and the closest thing you will get to a significant player rewards scheme within their sports betting offering at the time of writing.

Casino, Slots & Bingo At Novibet

As mentioned above, there is an online casino for customers who create an account with Novibet to use. The Novibet casino comes with a range of casino games from some of the biggest software providers in the industry, such as Playtech, NetEnt, Pragmatic Play, and Play’n GO. These software providers let you know that there will be high-quality games on offer at the Novibet casino, starting with table games such as poker, blackjack, roulette and baccarat. There is a great variety of games within each of these, just as there is for their online slots.

Slots are often the most popular games amongst casino players online, and there are several notable titles at the Novibet casino. This includes Starburst, Big Bass Bonanza, Age of Gods, Gonzo’s Quest, 9 Pots Of Gold, Genie Jackpots and Bonanza Megaways. One significant boost is that they also have a number of bingo rooms for players to join, something which isn’t all too common from a site that predominantly focuses on sports betting but also has casino games alongside it. They have also combined the two and made Slingo games available on the Novibet casino. For more Slingo, read our best Slingo sites page.

Play on Mobile & Novibet App

There is also the opportunity for Novibet customers to place their wagers via an excellent mobile betting app. We thoroughly enjoyed using the Novibet app, as did more than 1,100 other users that left a rating of 4.1 out of 5 on the iOS App Store as part of their review of the app. It is extremely quick and responsive to commands and is easy to use, allowing you to use a wide variety of tools to place your bets quickly and easily.

However, you do not have to download the Novibet app to access their services on your phone, with the brand’s mobile site also being available for use. This is a lot more similar to the desktop site but still comes with the same features and betting markets that you can find on the rest of the Novibet platform. While their mobile site is more than acceptable for use, players should look to download their app if they are looking for a premium mobile experience.

Payment Methods & Depositing

There are 10 different payment methods for Novibet sports bettors to choose from, which is a lower number than what you could find from a number of other sportsbooks but is made up for by the quality of the payment options. Novibet has accommodated some of the most popular online deposit method options as part of their payment method portfolio, including Skrill, Neteller, PayPal (more on betting sites that use Paypal), PaySafeCard, Mastercard, VISA, Maestro, Trustly, Skrill 1-Tap and Rapid Transfer. Players must make a minimum deposit of £5 every time they want to add funds to their Novibet account. 

Is Novibet Trustworthy?

You will be able to tell if a bookmaker is trustworthy or not by the licenses they have earned, for example well known bookies such as Ladbrokes or the popular app-based Kwiff. These licenses come from regulatory bodies that ensure fairness and they are licensed to operate in the United Kingdom by the United Kingdom Gambling Commission.

The United Kingdom Gambling Commission is responsible for regulating gambling and supervising gaming law in Great Britain. They only award licenses to the most respected online gaming sites and this lets you know that Novibet is a site that can be trusted.

Customer Support

If there is an issue with your Novibet account then you should be sure to contact their excellent customer service team. The customer service team starts with three different email addresses that you can contact depending on your particular query, with, and all available. Their customer support team is also active on a live chat function, which we found to be the most efficient method of all of the customer support options. You can also call them on +44 1412805221, while their customer support team can also be reached on Facebook Messenger and Skype. There are more than enough contact details available to ensure you have a swift resolution to any issues that may arise.

Language Support

There are some sites out there specialising in sports betting offering a comprehensive range of language options, but this is not the cast at Novibet. At the time of writing, English is the only featured language at Novibet, both on site and within their customer support options too. This could prove to be an issue for players operating outside of the United Kingdom.

Novibet Summary

If you are looking for a new, quality bookmaker offering a wide range of sports and markets to bet on then you are in the right place. There are plenty of opportunities to earn bonus funds through their various offers and promotions, while you can also access their mobile casino and sportsbook through the Novibet app or mobile site. There really isn’t too much to dislike about this particular bookmaker outside of the fact you are unable to change the language from English or that their VIP promotion relates solely to casino play. Sign up to Novibet today to get your hands on £20 in free bets at the expense of just a £10 qualifying bet.