Novibet has bolstered its marketing in the horse racing industry by signing a deal with the Arena Racing Company (ARC) to fund two events.
Novibet will be the title sponsor of the Park Oaks and Derby Trials races at Lingfield Racecourse on May 8, which will be televised on free-to-air ITV Racing and Sky Sports.
George Gerakanakis, International Affiliate Manager at Novibet said: “We are thrilled to sponsor the prestigious Novibet Derby and Oaks Trials at Lingfield, as preparation for two of the biggest races in the calendar.
‘biggest race sponsorship’
“It is a privilege to be connected with these two races as it marks our biggest race sponsorship to date, as we look to establish our brand in the UK and grow our connection with British racing.”
The Lingfield fixtures are a must-see for racing fans ahead of the famed Cazoo Derby Festival at Epsom Downs, where Novibet will also sponsor some races.
In 2019, the winners of both the Park Oaks and Derby Trials ran well at Epson, cementing the fixtures’ reputation as a prelude to the Derby for many punters.
‘highlight of the flat turf season at Lingfield Park’
ARC’s Director of Partnerships, David Leyden Dunbar, said: “The Derby and Oaks Trials are the highlight of the flat turf season at Lingfield Park, and we are delighted to welcome Novibet in to support the day.
“Novibet is a brand we have been pleased to work with before, but it is great to see them develop their sponsorship portfolio in British racing with this deal.”
Novibet’s incorporation of AllSported – a trading solution established by a triple partnership of the Racing Post, TXODDS, and Banach Technologie – into its digital sportsbook portfolio is based on the agreement between the Greek betting community and the ARC.