William Hill Review

william hill logo

William Hill is one of the biggest names in the world of sports gambling, having accrued a significant customer base during their time of operation. Based in London, England, William Hill was founded in 1934 and today has a significant presence both in terms of land-based shops and their online platforms that have become extremely popular.

Bet £10 Get £30 In Free Bets
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&C's Apply

William Hill began online operations in 1998 and today has one of the United Kingdom’s most popular online betting sites. The company is also today listed on the London Stock Exchange. This William Hill review will take a closer look into why they have established themselves as one of the elite members of their industry and why the William Hill sportsbook has maintained its popularity for so long.

Pros & Cons


  • Great range of betting options
  • Low stake offers with high rewards
  • Good range of banking options


  • No direct phone service option

Free Bets & Sign Up Offers

Nearly all respected bookmakers will provide their customers with special promotions, with a welcome offer to entice new players to create an account. William Hill is no different and provides their punters with a sign-up bonus to earn bet credits once they have created their account.

This William Hill free bet offer sees players that deposit and bet £10 on the William Hill sportsbook after completing the sign-up process rewarded with £30 in bet credits. These bet credits are awarded as 2x £15 free bets and this deposit bonus which must be used on a selection at minimum odds of 1/2 or greater. There is a 30-day expiry on the two free bets, while payment method restrictions also apply. Players must also sign up alongside the William Hill promo code P30 to see these bets awarded to them after the sign-up and deposit process is completed.

William Hill’s sports welcome offer has been a long-standing one due to its popularity over the years, and it’s hard to see it changing any time soon. It has been a terrific way to entice new punters to join and begin wagering on the various William Hill sports betting markets. This bonus money balance can be used on whatever sports you wish, so long as you stick to the terms mentioned above and the conditions attached to the bet promotion.

As a sportsbook, William Hill is renowned for its wide variety and range of sports and betting markets for punters to choose from, ensuring you will have plenty of choices when deciding where to use these 2x £15 bets. This is just one of many William Hill bonuses & promotions that are available to punters on site.

Key Information

🔴 Site Name William Hill
💋 Owner WHG (International) Limited
😘 Welcome Offer Bet £10 Get £30 In Free Bets
💳 Minimum Deposit £10
🔥 License View
🏪 Software
😄 Social Media Twitter Facebook
📪 Address

Greenside House
50 Station Road
Wood Green
N22 7TP

🔗 Website williamhill.com
😍 Sister Sites

STSBet Sports, 888 Sports, Ladbrokes

💰 Deposit Methods Neteller, Visa Electron, Paysafe Card

Joining Instructions For William Hill

Creating a William Hill account couldn’t be any simpler, with it taking just a matter of minutes to become a registered player. Begin by clicking join in the top right-hand corner of the home page, after which you will be required to enter some personal details. This will include your name, date of birth and address. Also, be sure to enter the William Hill promo code ‘P30’ during this stage if you are looking to claim their welcome offer. You will only be able to do this once, so be sure to get it correct the first time.

Once you have entered all of your details correctly and clicked join, you will be free to browse the William Hill sportsbook as you wish. Again, we will remind you that your first bet will need to be at least £10 on a selection at odds of at least 1/2 for you to qualify for the 2x £15 free bets. After that, you can do whatever you wish as you take the plunge into the world of online sports betting.

Markets & Betting Options

There are endless sports wagering options for William Hill customers, who have a variety of bets and a lineup of sports to choose from. There aren’t many other sportsbooks that can compete with the markets, and betting options at William Hill provide their punters.

Sports bettors will always have something to bet on when you gamble with them alongside some of the best betting odds that you will find on events. Having a variety of options is crucial to the success of a sportsbook, and we are sure that all players will be more than satisfied with what they have to offer.

The William Hill sportsbook offers betting markets in each of the following sports/markets: American Football, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, E-Sports, Football, GAA Football, GAA Hurling, Golf betting, Greyhounds, Handball, Horse Racing betting (more on horse racing betting sites UK), Ice Hockey, Lotteries, Motor Racing, Motorbikes, Poker, Politics, Pool, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, TV/Specials, UFC, Virtual World, Volleyball, Water Polo.


4.3Out of 5
4.3 rating
Everything you could want in an online sports book!

With a wide range of sports and betting markets, competitive odds, in-play betting and more. There is always something to bet on at William Hill!

Our Scores






Live Betting & In-Play

Live betting and in-play betting has become a regular feature on sportsbooks, and you have the option to do both on the William Hill sportsbook. For those who don’t know, in-play betting is sports wagering on events that have already begun, with the betting odds provided reflecting the event’s outcome at that time. William Hill offers multiple in-play markets across various sports, and you will be greeted with live betting events on the home page of the sportsbook.

There is also a quick link through to all of the in-play markets down the left side of the home page, from which you can see every live event that you can place a bet on with William Hill. When we looked at this page, there were in-play markets available within football (more on football betting sites), tennis, snooker, cycling, table tennis, e-sports and volleyball. At the same time, there are many other popular sports that you can bet on in-play when live events are playing out. Both William Hill mobile and desktop players can access live betting and in-play markets.

Ongoing Promotions & Offers

As well as the welcome offer, William Hill customers can access a range of ongoing promotions and offers that will give you the best value when placing bets online. The promotions and offers are a big part of their sports betting operations. They apply to a list of sports, allowing punters with different expertise to capitalise on their knowledge of particular sports.

The following massive list of special promotions are all included on the William Hill site and available for punters to bet on today:

Acca Freedom – One Bet Boost, per customer, per day, on trebles or above (except horse racing and greyhound racing).

Top Price Guaranteed on selected Enhanced Odds – Online only. Comparison with selected bookmakers.

Get 3 Bet Boosts to use every day across Horse Racing & Greyhounds – 3x bet Boosts singles to use across horse racing and greyhound per customer, per day.

Extra Places on selected race meetings every week – Minimum runners will apply for enhanced place terms. Enhanced each-way terms at 1/5 odds unless stated otherwise.

Best Odds Guaranteed on UK and Irish Horse Racing and Greyhounds – Max benefit £25,000 per customer, per day. Available on selected races/meetings from 10:00 on the day of the race.

Flash Odds on selected events every week – Stake limits apply. Limited availability.

Get 10% of your in-play losses back as a Free Bet on Cricket and Tennis – 10% net losses on tennis/cricket bets for the previous week/each week paid as a free bet. In-play only. Single bets only. Max £100 free bet available every week. The free bet expires after 4 days.

Get Double #YourOdds on selected events every week – Stake limits apply—limited availability.

VIP Promotions & Player Rewards

It is frequent to see VIP clubs and player reward programmes at casino sites, but not so much with sportsbooks. Though they do at the William Hill Casino, William Hill does not offer their players a VIP club on their sportsbooks. Within this, you are eligible to receive exclusive promotions, offers and rewards that regular casino players do not receive.

However, if it is a sportsbook player rewards system that you are after, then you will be left somewhat disappointed by this section of the site. An example of a sportsbook player rewards scheme is the Sky Bet Club, where players who deposit and stake at least £25 a week will be rewarded with a £5 free bet to use on-site. The closest William Hill come to this type of promotion currently is the10% of your in-play losses back as a Free Bet on Cricket and Tennis offer. It is one area where William Hill is perhaps lacking compared to some of their competitors.

Casino, Slots & Bingo At William Hill

There is also the option to turn your hand to other gambling products should you fancy an alternative to sports betting. You can access all of William Hill’s additional products via your sportsbook account, allowing you to play casino games, scratch cards, bingo games, table games and slot games. Poker players are also looked out for with William Hill Poker, while there is also a live casino section.

There is a huge variety of games to choose from at each of these products, with their casino offering all of the most popular games you would expect, such as roulette and blackjack.

Find the best online roulette sites here.

There is also the opportunity to play slot games at the William Hill Casino. Having an additional form of betting available from one company is a handy tool, and the list of games on the William Hill portfolio is extremely impressive. William Hill customers also can earn a bingo bonus, games bonus and even more bonuses across their selection of games. If you’re looking to take a short break from sports betting for a while, William Hill has more than enough different game categories to keep entertained before you jump back into it.

Play on Mobile & App

There is a William Hill app available for players to download today. It is free to download the app and is one of the most popular sports betting apps on the market. Not only can you download the William Hill sportsbook app, but there is also a casino, games and Vegas app available to get today. The William Hill sportsbook app has a rating of 4.6 out of 5 on the Apple App Store from over 18,000 ratings, highlighting the strong customer approval from those who have chosen to have it on their device.

To play on the William Hill mobile betting app, you will need to have a registered account with the bookmaker from which you can directly sign in and begin betting. There is also the option to play on William Hill mobile via your web browser if you would prefer not to have the app downloaded onto your device. Their mobile site will have all of the same betting markets and offers included within the sports betting app with an adjusted user interface.

However, we would always recommend having their sports betting app downloaded if you plan to bet via your mobile. This is because it allows you to quickly access your account and place your bets in the most efficient way possible. We were left highly impressed by the user experience created by William Hill and feel it is one of the best sports betting apps on the market. Mobile bettors should absolutely have this app on their devices.

Payment Methods & Depositing

There are endless ways of depositing and withdrawing from your account, opening access to a vast number of players. This is a handy tool to have as a bookmaker, and William Hill allows you to complete deposits via various debit cards, credit cards, e-wallets, cash transfers and more. Below, we have listed all of the William Hill betting payment methods that are available to their punters when they’re looking to top up their account balance:

  • Visa
  • Mastercard
  • Maestro
  • PayPal
  • Skrill
  • Neteller
  • WebMoney
  • Yandex Money
  • Visa Qiwi Wallet
  • ecoPayz
  • Apple Pay
  • Fast Bank Transfer
  • EPS
  • Euteller
  • POLi
  • SafetyPay
  • Sofort
  • Trustly
  • Giropay
  • Paysafecard
  • Neosurf
  • William Hill Cash Direct
  • Todito Cash
  • Bank Transfer
  • Bank Cheque

Click here for the best Skrill betting sites.

Is William Hill Trustworthy?

William Hill hold licenses with a whole host of the most authoritative bodies in the world of gambling, making them one of the most trustworthy options on the market. They are licensed to operate in the United Kingdom by the United Kingdom Gambling Commission (UKGC), which only award licenses to the most trustworthy and legitimate bookmakers and casinos. If you are unsure about the legitimacy of a bookmaker, always be sure to see if they are licensed by the UK Gambling Commission to know that they are absolutely a trustworthy source.

William Hill is also a Gibraltar Betting and Gaming Association member, the main Gibraltar Gambling Commissioner. In 2012, they established William Hill US and were licensed by the Nevada Gaming Commission. Becoming a player in the Nevada Sports Betting scene has only helped them extend their worldwide presence, and they are only likely to continue their development abroad.

Customer Support

If you have any problems with your William Hill account, you should contact a member of their customer service team. There are various avenues for you to explore when you look to get in touch with their customer service team, and our preferred method is to contact them via their live chat service. This is available 24/7, meaning there will always be somebody to talk to via live chat. This is the quickest and most efficient way of having your account problems solved, allowing you to focus on having fun playing on their site.

Alternatively, you can email their customer support team as an online player, with a 24/7 service applied to this customer support section. They can be contacted via email on the customer service page. If you need to contact them about verification/documents for your accounts, you will need to email them at verification@willhill.com. For William Hill shop customers, you will need to email their customer service team at customerhelp@williamhill.co.uk, whose operating hours are Mon-Fri: 09:30 – 21:30, Sat: 08:30 – 21:30, Sun: 11:00 – 18:00.

You can also phone William Hill for their horse racing commentary on selected races at 08712 444 666. Unfortunately, the effects of the Coronavirus mean you are currently unable to contact William Hill’s customer support team via telephone at this moment in time. They previously did have a contact number, and we will update this page should it return shortly. Overall, we were satisfied with the options available to players with their customer support team. However, there are a lot of other sports betting sites that offer a telephone support team.

Language Support

There are multiple language options that you can select from on William Hill, letting you choose what language you view the site. This enables players from across the world to access the site and find what they are looking for in their preferred language. Each of the following language support options is available to players: English, German, Japanese, Greek, Russian.

You can change the language presented on the screen by clicking the ‘English’ tab in the top right-hand corner of the home screen. Once you do so, a drop-down list featuring English, German, Japanese, Greek and Russian will fall beneath, leaving you to choose your preferred language to be presented on screen. This is a decent range of language support choices, although we have previously found other bookmakers, such as Bet365, to offer more language options.

William Hill Summary

From taking an in-depth look at William Hill, it’s not difficult to see why they are established as top bookmakers in the gambling industry. Their range of betting options and markets is strong enough to compete with any of their competitors, while their welcome offer comes with a low stake and high reward.

There are an incredible range of banking options to choose from that give you the freedom to deposit and withdraw money as you wish, as well as an excellent range of ongoing promotions and offers available to all players. Furthermore, there are multiple extra gaming options for you if you are looking to freshen up from sports betting for a while.

We’re really nit-picking when looking for negatives associated with William Hill, one of which is that there is no telephone customer service option. We’ve also seen other bookmakers that provide more language options for their players to change to if they wish to do so.

Still, these are minor details in the grand scheme of an online bookmaker, and we would endorse William Hill as a must-have account if you’re into sports betting. Also, if you are a preferred mobile player, it’s worth noting that William Hill has one of the best and most popular sports betting apps within the industry.

dean carr

About Dean Carr

Dean is a sports betting writer specialising in match previews and betting strategy for football and UK horse racing. Dean has a wide range of expertise, including betting previews, recommendations, tactics, and betting psychology.