William Hill Sports Review

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William Hill is one of the biggest names in the world of sports gambling, having accrued a significant customer base during their time of operation. Based in London, England, William Hill was founded in 1934 and today has a significant presence both in terms of land-based shops and their online platforms that have become extremely popular.

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18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad - Full Terms Apply T&C's Apply

William Hill began online operations in 1998 and today has one of the United Kingdom’s most popular online betting sites. The company is also today listed on the London Stock Exchange. This William Hill review will take a closer look into why they have established themselves as one of the elite members of their industry and why the William Hill sportsbook has maintained its popularity for so long.

Pros & Cons


  • Great range of betting options
  • Low stake offers with high rewards
  • Good range of banking options


  • No direct phone service option


Free Bets & Sign Up Offers

Nearly all respected bookmakers will provide their customers with special promotions, so it comes as no surprise that William Hill has a free spins welcome offer to entice new players to create an account. William Hill is no different and gives their punters a sign-up bonus to earn bet credits once they have created their account.

This William Hill free bet offer sees players who make a minimum casino deposit of £10 on the William Hill sportsbook after completing the sign-up process rewarded with £30 in bet credits. These bet credits are awarded as 2x £15 free bets, and this deposit bonus must be used on a selection at minimum odds of 1/2 or greater. There is a 30-day expiry on the two free bets, while payment method restrictions also apply. Players must also sign up alongside the William Hill promo code P30 to see these bets awarded after completing the sign-up and deposit process.

William Hill’s sports welcome offer has been a long-standing one due to its popularity over the years, and it’s hard to see it changing any time soon. It has been a terrific way to entice new punters to join and begin wagering on the various William Hill sports betting markets. This casino bonus can be used on whatever sports you wish, so long as you stick to the terms mentioned above and the conditions attached to the bet promotion.

As a sportsbook, William Hill is renowned for its wide variety and range of sports and betting markets for punters to choose from, ensuring you have plenty of choices when deciding where to use these 2x £15 bets. This is just one of many William Hill bonuses & promotions that are available to punters on-site.

Key Information

🔴 Site NameWilliam Hill
💋 OwnerWHG (International) Limited
😘 Welcome OfferBet £10 Get £30 In Free Bets
💳 Minimum Deposit£10
🔥 LicenseView
😄 Social MediaTwitter Facebook
📪 Address

Greenside House
50 Station Road
Wood Green
N22 7TP

🔗 Websitewilliamhill.com
😍 Sister Sites

STSBet Sports, 888 Sports, Ladbrokes

💰 Deposit Methods Neteller, Visa Electron, Paysafe Card

Joining Instructions For William Hill

Creating a William Hill account couldn’t be any simpler, with it taking just minutes to become a registered player. Begin by clicking join in the top right-hand corner of the home page, after which you will be required to enter some personal details. This will include your name, date of birth and address. Also, enter the William Hill promo code ‘P30’ during this stage if you want to claim their welcome offer. You will only be able to do this once, so be sure to get it correct the first time.

Once you have entered all of your details correctly and clicked join, you will be free to browse the William Hill sportsbook as you wish. Again, we will remind you that your first bet will need at least £10 on a selection at odds of at least 1/2 for you to qualify for the 2x £15 free bets. After that, you can do whatever you wish as you take the plunge into the world of online sports betting.

Markets & Betting Options

There are endless sports wagering options for William Hill customers, who have a variety of bets and a lineup of sports to choose from. There aren’t many other sportsbooks that can compete with the markets, and betting options at William Hill provide their punters.

Sports bettors will always have something to bet on when you gamble with them alongside some of the best betting odds you will find on events. Having a variety of options is crucial to the success of a sportsbook, and we are sure that all players will be more than satisfied with what they offer.

The William Hill sportsbook offers betting markets in each of the following sports/markets: American Football, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, E-Sports, Football, GAA Football, GAA Hurling, Golf betting, Greyhounds, Handball, Horse Racing betting (more on horse racing betting sites UK), Ice Hockey, Lotteries, Motor Racing, Motorbikes, Poker, Politics, Pool, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, TV/Specials, UFC, Virtual World, Volleyball, Water Polo.


4.3Out of 5
4.3 rating
Everything you could want in an online sports book!

With a wide range of sports and betting markets, competitive odds, in-play betting and more. There is always something to bet on at William Hill!

Our Scores






Live Betting & In-Play

Live betting and in-play betting has become regular feature on sportsbooks, and you can do both on the William Hill sportsbook. For those who don’t know, in-play betting is sports wagering on events that have already begun, with the betting odds provided reflecting the event’s outcome at that time. William Hill offers multiple in-play markets across various sports, and you will be greeted with live betting events on the home page of the sportsbook.

There is also a quick link to all the in-play markets down the left of the home page, from which you can see every live event you can place a bet with William Hill. When we looked at this page, there were in-play markets available within football (more on football betting sites), tennis, snooker, cycling, table tennis, e-sports and volleyball. At the same time, there are many other popular sports you can bet on in-play when live events are playing out. William Hill mobile and desktop players can access live betting and in-play markets.

Ongoing Promotions & Offers

As well as the welcome offer, William Hill customers can access a range of ongoing promotions and offers that will give you the best value when placing bets online. Promotions and offers are a big part of their sports betting operations. They apply to a list of sports, allowing punters with different expertise to capitalise on their knowledge of particular sports.

The following massive list of special promotions is all included on the William Hill site and available for punters to bet on today:

Acca Freedom – One Bet Boost, per customer, per day, on trebles or above (except horse racing and greyhound racing).

Top Price Guaranteed on selected Enhanced Odds – Online only. Comparison with selected bookmakers.

Get 3 Bet Boosts to use daily across Horse Racing & Greyhounds – 3x bet Boosts singles to use across horse racing and greyhound per customer, per day.

Extra Places on selected race meetings every week – Minimum runners will apply for enhanced place terms. Enhanced each-way terms at 1/5 odds unless stated otherwise.

Best Odds Guaranteed on UK and Irish Horse Racing and Greyhounds – Max benefits £25,000 per customer, per day. Available on selected races/meetings from 10:00 on the day of the race.

Flash Odds on selected events every week – Stake limits apply. Limited availability.

Get 10% of your in-play losses back as a Free Bet on Cricket and Tennis – 10% net losses on tennis/cricket bets for the previous week/each week paid as a free bet. In-play only. Single bets only. Max £100 free bet available every week. The free bet expires after four days.

Get Double #YourOdds on selected events every week – Stake limits apply—limited availability.

VIP Promotions & Player Rewards

It is frequent to see VIP clubs and player reward programmes at casino sites, but not so much with sportsbooks. Though they do at the William Hill Casino, William Hill does not offer their players a VIP club on their sportsbooks. Within this, you can receive exclusive promotions, offers and rewards that regular casino players do not receive.

However, if it is a sportsbook player rewards system that you are after, then you will be left somewhat disappointed by this section of the site. An example of a sportsbook player rewards scheme is the Sky Bet Club, where players who deposit and stake at least £25 a week will be rewarded with a £5 free bet to use on-site. The closest William Hill has come to this type of promotion is 10% of your in-play losses back as a Free Bet on Cricket and Tennis offer. It is one area where William Hill is perhaps lacking compared to some of its competitors.

Casino, Slots & Bingo At William Hill

There is also the option to turn your hand to other gambling products should you fancy an alternative to sports betting. You can access William Hill’s additional products via your sportsbook account, allowing you to play casino games, scratch cards, bingo games, table games and slot games. Poker players are also looked out for with William Hill Poker, while there is also a live casino section.

There is a wide variety of games to choose from at each of these products, with their casino offering all of the most popular games you would expect, such as roulette and blackjack.

There is also the opportunity to play slot games at the William Hill Casino. Having an additional form of betting available from one company is a handy tool, and the list of games on the William Hill portfolio is imposing. Customers also can earn a bingo bonus at William Hill Bingo, a games bonus and even more bonuses across their selection of games. If you’re looking to take a short break from sports betting for a while, William Hill has more than enough different game categories to keep you entertained before you jump back into it.

Play on Mobile & App

There is a William Hill app available for players to download today. It is free to download the app and is one of the most popular sports betting apps on the market. Not only can you download the William Hill sportsbook app, but a casino, games and Vegas app is available today. The William Hill sportsbook app has a rating of 4.6 out of 5 on the Apple App Store from over 18,000 ratings, highlighting the strong customer approval from those who have chosen to have it on their device.

To play on the William Hill mobile betting app, you must have a registered account with the bookmaker from which you can directly sign in and begin betting. There is also the option to play on William Hill mobile via your web browser if you prefer not to have the app downloaded onto your device. Their mobile site will have the same betting markets and offers included within the sports betting app with an adjusted user interface.

However, we recommend downloading their sports betting app to bet via your mobile. This is because it allows you to quickly access your account and place your bets in the most efficient way possible. We were left highly impressed by the user experience created by William Hill and feel it is one of the best sports betting apps on the market. Mobile bettors should have this app on their devices.

Payment Methods & Depositing

There are endless ways of depositing and withdrawing from your account, opening access to a vast number of players. This is a handy tool as a bookmaker, and William Hill allows you to complete deposits via various debit cards, credit cards, e-wallets, cash transfers and more. Below, we have listed all of the William Hill casino payment methods that are available to their punters when they’re looking to top up their account balance:

and many more.

Is William Hill Trustworthy?

William Hill hold licenses with a host of the most authoritative bodies in the world of gambling, making them one of the most trustworthy options on the market. They are licensed to operate in the United Kingdom by the United Kingdom Gambling Commission (UKGC), which only award licenses to the most trustworthy and legitimate bookmakers and casinos. If you are unsure about the legitimacy of a bookmaker, always be sure to see if they are licensed by the UK Gambling Commission to know that they are a trustworthy source.

William Hill is also a Gibraltar Betting and Gaming Association member and the central Gibraltar Gambling Commissioner. In 2012, they established William Hill US and were licensed by the Nevada Gaming Commission. Becoming a player in the Nevada Sports Betting scene has only helped them extend their worldwide presence, and they are only likely to continue their development abroad.

Customer Support

You should contact a customer service team member if you have any problems with your William Hill account. There are various avenues for you to explore when you look to get in touch with their customer service team, and our preferred method is to contact them via their live chat service. This is available 24/7, meaning there will always be somebody to talk to via live chat. This is the quickest and most efficient way of solving your account problems, allowing you to focus on having fun playing on their site.

Alternatively, you can email their customer support team as an online player, with a 24/7 service applied to this customer support section. They can be contacted via email on the customer service page. If you need to contact them about verification/documents for your accounts, you will need to email them at verification@willhill.com. For William Hill shop customers, you need to email their customer service team at customerhelp@williamhill.co.uk, whose operating hours are Mon-Fri: 09:30 – 21:30, Sat: 08:30 – 21:30, Sun: 11:00 – 18:00.

You can also phone William Hill for their horse racing commentary on selected races at 08712 444 666. Unfortunately, the effects of the Coronavirus mean you are currently unable to contact William Hill’s customer support team via telephone at this moment in time. They previously did have a contact number, and we will update this page should it return shortly. Overall, we were satisfied with the options available to players with their customer support team. However, there are a lot of other sports betting sites that offer a telephone support team.

Language Support

There are multiple language options that you can select from on William Hill, letting you choose what language you view on the site. This enables players worldwide to access the site and find what they are looking for in their preferred language. Each language support option is available to players: English, German, Japanese, Greek, and Russian.

You can change the language presented on the screen by clicking the ‘English’ tab in the top right-hand corner of the home screen. Once you do so, a drop-down list featuring English, German, Japanese, Greek and Russian will fall beneath, leaving you to choose your preferred language to be presented on screen. This is a decent range of language support choices, although we have previously found other bookmakers, such as Bet365, to offer more language options.

William Hill Summary

From an in-depth look at William Hill, it’s not difficult to see why they are established as top bookmakers in the gambling industry. Their range of betting options and markets is strong enough to compete with any of their competitors, while their welcome offer comes with a low stake and high reward.

There is an incredible range of banking options that give you the freedom to deposit and withdraw money as you wish, as well as an excellent range of ongoing promotions and offers available to all players. Furthermore, you have multiple extra gaming options if you want to freshen up from sports betting.

We’re nit-picking when looking for negatives associated with William Hill, one of which is that there is no telephone customer service option. We’ve also seen other bookmakers that provide more language options for their players to change if they wish to do so.

Still, these are minor details in the grand scheme of an online bookmaker, and we would endorse William Hill as a must-have account if you’re into sports betting. Also, if you are a preferred mobile player, it’s worth noting that William Hill has one of the industry’s best and most popular sports betting apps.

Enticing William Hill Offers