Hard Rock Casino Northern Indian and ESPN 1000 have formed a deal that will see the former become the White Sox Radio Network’s new naming rights sponsor.
Hard Rock Casino Northern Indiana will become the exclusive naming rights sponsor for all White Sox spring training, regular season, and post-season games on ESPN 1000 under the rules of the multi-year arrangement, which will begin next month and go through the 2022 and 2023 seasons.
Mike Thomas, the market manager for ESPN Chicago, said: “Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago. Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable.
“I want to thank Matt Schuffert and Joe Branchik and the Hard Rock team. I can’t wait to hear Len Kasper say: ‘The ESPN 1000 Hard Rock Casino White Sox Network’ each game for years to come.”
From 1999 through 2005, ESPN 1000 was the exclusive radio partner of the Chicago White Sox. The ESPN 1000 Hard Rock Casino White Sox Network will be available on ESPN 1000 and the ESPN Chicago App as part of the new arrangement.
Hard Rock Casino Northern Indiana’s VP of Marketing, Joe Branchik said: “I’m confident that Hard Rock Casino, combining forces with ESPN and the talented Chicago White Sox team, will provide a winning hand for everyone involved.”