DraftKings Expands Content Capability Through VSiN Purchase

This week, DraftKings Inc announced the purchase of Vegas Sports Information Network (VSiN), a multi-platform broadcast and entertainment company.

The step, according to the company, would allow it to expand its content capability while also enhancing VSiN’s potential to broaden its own audience as legal sports betting expands in the United States.

Authentic and credible content

DraftKings Co-Founder, CEO, and Chairman of the Board, Jason Robins, had this to say about the deal: “VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting. 

“In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.” 

On a daily basis, VSiN, based in Las Vegas, creates, manufactures, and distributes up to 18 hours of live linear sports betting content. The broadcaster’s original programming is available on a number of video and audio outlets, including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio, and TuneIn, in addition to its 24/7 stream.

It also has terrestrial radio stations around the country, as well as an increasing number of podcasts and betcasts.

Brent Musburger, a renowned sportscaster; Michael Lombardi, a former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s famous morning programme, Follow The Money, are among the network’s current talent.

Brian Musburger, CEO of VSiN said: “We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions.

“Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.” 

Incorporating employee base

Brian Musburger and his leadership team are expected to continue to oversee day-to-day activities while retaining editorial freedom, according to DraftKings’ vision. The aim is to completely incorporate VSiN’s existing Las Vegas employee base, including on-air talent, into the company’s global workforce of 2,600 people.

DraftKings has increased its local employee base by 132 percent since opening a Las Vegas office in January 2020. The corporation has recently signed a multi-year deal to become a principal sponsor of the Center for Gaming Innovation at the University of Nevada, Las Vegas, which is headquartered under the International Gaming Institute.