Covers, a Nova Scotia-based betting insight service, has announced a series of measures to assist it achieve its goal of becoming the number one destination for Canadian bettors of all levels of ability and experience, with single-game wagering now available in Ontario.
Covers has recently moved into 9,000 sq ft of purpose-built, state-of-the-art office facilities in Halifax, Canada, with studio capabilities and capacity for 75 full-time staff, in addition to a new look ahead of the next NFL season.
On the product front, the analysis, insight, and choices site now has an odds page and is preparing to launch numerous free-to-enter weekly contests across all sports, with cash prizes and exclusive Covers items.
Mark Harper, the company’s general manager, stated: “We are delighted that the day has finally come where Canadians can legally place a bet on the likes of the Super Bowl or Game 7 of the NBA Finals. Covers are now focused on looking ahead to build on the opportunities the new legislation will bring operators, publishers and sports fans alike.
“We’re determined to use our 26 years of industry experience to foster exciting relationships in the media and podcasting space that will produce the very best content for sports betting enthusiasts here in Canada and beyond.
“Our brand refresh is just the start – over the next few months we’ll continue to push our new product as the best brands are built on everyday iteration.”