Bragg Continue US Expansion Through NJ Licence

Published: 10th January 2020
Author: Joe Kizlauskas
Last Updated: 31st January 2021

Bragg Gaming Group continued to expand its U.S. footprint after acquiring a dealer licence from the New Jersey Division of Gaming Compliance for the company’s sports media affiliate GiveMeSport.

Bragg is permitted to guide users from its site to sportsbook websites that accept New Jersey registrations and deposits through the green light being given, emphasising that several sports betting partner deals are also scheduled to go live in the coming months.

Further expanding its U.S. presence, it followed last year that Bragg signed a strategic contract with Kambi. It includes the Oryx Gaming subsidiary of the group offering the player account management platform and casino services plug-in for all the company’s new gaming operator deals.

In November, the news was announced as part of a multi-channel agreement with the Seneca Gaming Group, which will see Bragg and Kambi partner to provide online gaming platform and on-property sports wagering options to the tribal community.

GMS Managing Director Rick Waterlow explained: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites.

“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators. Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”

In further development Bragg also revealed that Yaniv Spielberg was immediately promoted to effective chief strategic officer from director of business development.

“I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach,” he said.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.