SharpLink, a middleware platform provider that links sports fans, leagues, and publishers to timely and appropriate sports betting material, has announced a strategic technology alliance with RealTime Fantasy Sports (RTFS).
For the 2020 NFL season, RTFS has used SharpLink technologies to update and improve its customers’ overall user experience while also providing them with direct access to legal sportsbooks in their region. RTFS customers in Colorado, New Jersey, and West Virginia are the only ones that can access these sites right now.
Bridging the gap
SharpLink’s CEO, Rob Phythian, explained: “The natural overlap between fantasy sports users and sports bettors is nearly 90 percent, however fantasy sites are finding that they don’t have a strategy or solution to effectively convert and monetise their userbases for sportsbook revenues.
“Our partnership with RTFS is a perfect example of how SharpLink can be the bridge between the platform and the sportsbook creating sustainable affiliate revenue all while staying engaged and providing a strong user experience for its audience.”
SharpLink’s sports betting conversion and interaction technology, which is driven by AI and machine learning, provides and evaluates the best sportsbook betting offerings and experiences for each targeted customer. Using limited internal RTFS tools, the company has developed a plug-and-play version of a contextualised betting experience for RTFS.
Legal sports betting operators
RTFS President Mark Hanna added: “The future of fantasy sports will incorporate an element or connection to sports betting. We recognised quickly that as a leader and first mover in the market that we could help direct our engaged audience towards legal sports betting operators but needed help on how to efficiently develop that conversion.
“SharpLink’s technology integrated seamlessly into our platform providing our users unique information and access to legal sportsbooks in their area while allowing us to stay connected with our users rather than just passing them off to another site.”