Author: Debbie Hewlett
Last Updated: 14th September 2021
After negotiating a three-club sponsorship deal with Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch has expanded its English football sponsorship network.
These collaborations involve a variety of offline and digital rights, as well as tickets and hospitality, club merchandising, and exclusive access to club assets.
The agreements also involve “several exciting upcoming joint projects, advertisements, and giveaways,” according to the press release.
Growth ambition match
Aston Villa’s chief commercial officer, Nicola Ibbetson, said: “This is an exciting announcement for the club, bringing on board an international brand like Parimatch who match our growth ambitions.
“This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.”
Southampton FC’s head of marketing and partnerships, Sarah Batters, said: “We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”
Aston Villa, Brighton & Hove Albion, and Southampton have been added to the betting and gaming operator’s current link-ups alongside Chelsea, as well as expanded partnerships with Leicester City and Everton.
Determined expansion into global sports propositions
Roman Syrotian, Parimatch Tech’s co-CEO, explained: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech.
“With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30 per cent of the English Premier League shares our values and our spirit.
“We are glad to be partnered with these clubs and are excited to utilise the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years.
“We are also honoured to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning.”