Harrah’s Philadelphia Casino and Racetrack have partnered with NFL Franchise Philadelphia Eagles in a marketing deal that expands the current exclusive relationship between Caesars Entertainment and the league.
Before precise terms of the new contract were released, a media release stipulated that the arrangement would include in-stadium advertising and branding, appearances of Eagles players, email and direct mail marketing.
Chris Albrecht, SVP and general manager of Harrah’s Philadelphia said: “Harrah’s Philadelphia prides itself on partnering with organisations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement and on-the-field product.
“We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”
The property will also serve as the presenting sponsor of the video board feature of the Eagles ‘ Drive Summary’ as well as the’ Scratch and Win’ game of the team in its mobile application.
The casino will also have a promotional presence at the Eagles fanbase in selected email campaigns, as well as at the Eagles Pro Shop located at their home in Lincoln Financial Field.
Harrah’s Philadelphia will host Eagles Legends at its entertainment complex in addition to branding opportunities. Guests at the casino will also enjoy commemorative Eagles Caesars Rewards cards, co-branded clothing and gifts, and table games signed with Eagles.
Catherine Carlson, Philadelphia Eagles senior vice president of revenue and strategy said: “World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia.
“This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touch points with Harrah’s Philadelphia year-round.”
Caesars, Harrah’s parent company, inked a multi-year sponsorship deal with the NFL earlier this year that enabled the organisation to provide a number of “unique” fan experiences.
The company also has the exclusive right to use NFL trademarks in the U.S. and UK to promote its casino properties and activate at key events including the Super Bowl and NFL Draft.