After announcing the receipt of a sports wagering registrant certificate allowing the company to provide sports wagering support services in Indiana, Digital Fuel Marketing has strengthened its presence in the US market.
After the certification, the organisation will now be able to provide operators and affiliates marketing policy, advertising purchasing, and consumer loyalty management services on a fixed fee basis in the Hoosier state.
This adds to the permissions already obtained to operate in both New Jersey, obtained in 2017, and Pennsylvania, earned in 2019, which provided access to a number of international trade deals through several states.
Founder and CEO of Digital Fuel marketing Toby Oddy commented: “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market.”
When the US sports betting market opens up the early positioning of Digital Fuel Marketing within Indiana, Pennsylvania and New Jersey are said to place the firm in a good position to carry their customer acquisition strategies to US operators in controlled states.
Oddy added: “Digital Fuel Marketing is thrilled to be among the first-movers in the igaming customer acquisition space and this approval is our chance to lead the way.”
Digital Fuel Marketing was established in 2013 and has seen rapid growth over the past seven years with offices both in Australia and the UK as well as the aforementioned presence in the USA.