BetMGM And Genius Sports For US Sports Launch Parlay Builder

BetMGM, MGM Resorts International’s US-facing joint venture with GVC Holdings, and Betgenius of Genius Sports, have expanded their collaboration to launch the Parlay Builder, the same-game-parlay product for US sports.

Driven by Betgenius’ BetBuilder service, Parlay Builder claims to be the US market’s most advanced, wide-ranging same game-parlay product, providing players with unparalleled bet selections across NFL , NBA and all major soccer leagues, with soon to be added MLB and NHL.

From a choice of over 400 bet styles, including team and player props, BetMGM players can now instantly create, customise and bet choices within the same game.

BetBuilder is a service created by Betgenius and Sportcast sportsbook software provider that automates the whole back-end process thus enabling sportsbooks to configure each form of bet and customise the UX completely.

The CMO at BetMGM, Matt Prevost, said: “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the US.”

Global Partnerships Director at Betgenius, Matt Stephenson added:“BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better. With a focus on US sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.