BetMGM, MGM Resorts International’s US-facing joint venture with GVC Holdings, and Betgenius of Genius Sports, have expanded their collaboration to launch the Parlay Builder, the same-game-parlay product for US sports.
Driven by Betgenius’ BetBuilder service, Parlay Builder claims to be the US market’s most advanced, wide-ranging same game-parlay product, providing players with unparalleled bet selections across NFL , NBA and all major soccer leagues, with soon to be added MLB and NHL.
From a choice of over 400 bet styles, including team and player props, BetMGM players can now instantly create, customise and bet choices within the same game.
BetBuilder is a service created by Betgenius and Sportcast sportsbook software provider that automates the whole back-end process thus enabling sportsbooks to configure each form of bet and customise the UX completely.
The CMO at BetMGM, Matt Prevost, said: “Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the US.”
Global Partnerships Director at Betgenius, Matt Stephenson added:“BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better. With a focus on US sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective.”