Betgenius Teams Up With 888 For Sportsbook Content

One of the most successful gaming brands and entertainment solutions provider, 888 Holdings plc, has concluded a deal with Betgenius to provide its sportsbook service, 888 sport, with various in-play and prematch titles.

Betgenius will provide data and pricing services for the most relevant sports categories as well as incorporate the automatic accumulator system of the company, BetBuilder, in compliance with the agreement.

It is also decided that Betgenius will offer live football, tennis , basketball, and volleyball pricing for the bulk of in-play events driven by official data from over 300 global sport contests.

888 SVP Head of B2C Guy Cohen said: “We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content. We look forward to developing our relationship in the coming months.”

Genius Sports Group Chief Commercial Officer (which stands behind Betgenius), said: As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”