Supplier of online casinos Yggdrasil has made its first foray into Africa, partnering with Intelligent Gaming, a South African platform provider.
Following regulatory approval and a successful integration, Intelligent Gaming has become the latest company to join Yggdrasil’s Franchise relationship. In addition, the supplier’s igaming content is now live with IGL and available to the company’s South African operator partners.
Massive market opportunity
Andrew Pegler, director of commercial operations at Yggdrasil said: “This is a milestone achievement for Yggdrasil as we penetrate a massive market opportunity.
“We are very happy to have Intelligent Gaming as a franchisee.
“This deal provides them with everything that has been created by Yggdrasil in the past eight years and will enhance their growing business operations in Africa.
“They are an ambitious, experienced, and well-connected supplier and see the huge potential of taking a Franchise in their key markets.
“This deal demonstrates how Yggdrasil is becoming a leading worldwide publisher of online gaming content.”
Premium online provider of igaming content
IGL has access to Yggdrasil’s current technological stack, as well as a catalogue of around 150 online games and promotional tools, through the franchise solution. IGL’s image as a “premium online provider of igaming content” in its native African markets will be enhanced by becoming a franchise partner.
Intelligent Gaming’s co-founder and CEO, Marc Plaxton-Harrison, explained: “Intelligent Gaming is extremely proud to be a franchise partner for Yggdrasil in South Africa and Africa.
“The games offered by Yggdrasil are of outstanding quality and will have a significant role to play in the market. I am extremely excited about this partnership.”
In addition, IGL will be able to scale operations through a franchise, allowing it to supply Yggdrasil online games to its African partners and users.
IGL will use the solution to deliver Yggdrasil’s online casino suite as well as the YG Masters program’s third-party games.