The New York Gaming Commission has issued a list of applications from potential entrants to the NY market after the deadline for a Request For Applications For Mobile Sports Wagering passed yesterday.
Hillside (New York) LLC, doing business as bet365, and Score Digital Sports Venture Inc, doing business as theScore Bet, are on the list, but neither has selected a partner, according to the regulator.
Sports Information Services Ltd, doing business as Kambi, has submitted two applications, each with a distinct set of partners. FGB Enterprises LLC (Fanatics Sportsbook) and Penn Sports Interactive LLC are among the first.
American Wagering Inc (Caesars Sportsbook), Empire Resorts Inc (Resorts World), PointsBet New York (PointsBet), Rush Street Interactive NY (Rush Street Interactive), and WSI US LLC are among the partners in the second application (WynnBET).
Betfair Interactive US LLC, doing business as FanDuel Sportsbook and associated with Bally’s Interactive (Bally Bet), BetMGM LLC, and – somewhat unexpectedly – DraftKings have also joined the list. TSG Interactive US Services Ltd, doing business as FOX Bet, is also listed, although there is no mention of a partner.
Assessment of applications
The Commission will now assess each offer, awarding up to 75 points for market competence, integrity and sustainability, previous experience, advertising and promotional plans, efforts to ensure racial, ethnic, and gender diversity, and the safety of bidders’ respective platforms, among other things. Each offer must also include a minimum of two prospective platform operators, according to the law.
One of the significant differentiators could be the amount of additional tax that bidders are willing to pay in addition to the mandatory 50 percent tax on gross gaming earnings. While 50 percent will be the highest rate in the country, any percentage point above that mark will give you more review points.
The next big question is when a decision will be made, with hopes that it would be made before the end of the year, allowing the winning bids to be up and running in time for the Super Bowl in February.