After introducing a new QR code scheme, The Racing Post will allow clients in betting shops to download their daily newspaper to their mobile devices.
The new post-lockdown campaign was introduced to help high street betting shops improve their shops’ footfall and give consumers the ability to read the paper safely.
Discussing the latest QR codes and the success of downloads, Alan Pepperell, retail director of Spotlight Sports Group, said: “Post-lockdown we know bookmakers want to get as many punters in their shops in a controlled and safe environment. We also know most visitors enjoy sitting and reading the paper before making their betting decisions for the day.
“We decided to trial the QR codes to help customers who may not want to read the paper in the shop but can now do so on their mobile device.”
The new system comes as UK betting shops in the aftermath of the lockdown aim to uphold strict health and safety measures.
The betting shop show version will feature a distinctive QR code on the front of it every day. If the customer scans the QR code, they are then taken to the landing page to read the newspaper of the day.
Pepperell continued: “We’ve seen from the data that this has been a popular initiative and we know the appetite for the paper never goes away. However, in the current climate, we understand if customers are apprehensive about picking up a newspaper and as we’ve seen in other high street shops and restaurants the QR codes are a simple way of getting a digital version to the user.
“We will continue to work with our partners to ensure we deliver the best experience in shops in the safest way possible.”