Nigeria Is Africa’s Biggest Online Market Potential

A survey of the expert speakers at this week’s SBC Digital Summit Africa virtual conference and exhibition has found Nigeria is the African market with the greatest potential for online betting and gaming operators.

With insightful feedback from senior executives with on-the-ground experience working for operators and suppliers in markets around the continent, the online event on 6-7 October will take an in-depth look at every aspect of the industry ‘s future in Africa.

SBC asked those experts before the event which African country provides the best prospects for online operators. With 31 percent of the vote, Nigeria came out on top, only ahead of South Africa at 28 percent , indicating that there are still prospects for substantial growth in two of the most developed controlled markets on the continent.

A number of speakers were enthusiastic about the prospects of online gambling in Ghana and Kenya (12 percent each), while Côte d’Ivoire, Mozambique, Tanzania , Zambia and the Democratic Republic of the Congo also voted for emerging markets.

On the first morning of the meeting, the future of several of those markets will be scrutinised. The agenda includes sessions on Opportunities in Eastern Africa, The Challenges of West Africa, and Tales from South Africa after the opening keynote interview with Nigerian football icon and Interwetten brand ambassador Yakubu.

Among the speakers to share their experience and ideas for these markets are Jeff Halloran (MD, Sahara Games), Rostislav Kishenkov (Head of Africa Region, Melbet), Adekunle Adeniji (MD, BetBonanza), Ibukun Okeowo (CEO, Gibet), Tyrone Dobbin (MD, Sportingbet South Africa), and Simon Munsamy (Business Partner, Hollywoodbets).

Sessions assessing the future of lottery and online casino verticals in the region are held in the afternoon, along with expert panels on practical issues such as the most successful marketing methods in different African markets and resolving the payment challenges. Dmitry Belianin (CMO, Parimatch International), Tunde Aremu (CEO, Konfambet), Candice Moodley (Finance Manager, Gbets Online), Sean Coleman (CEO, Association of South African Bookmakers), Dan Phillips (CEO, NEL Advisory), and Youssef Kaado (CEO, Lottomania Nigeria) are experts taking part in the panels.

Looking forward to the event ‘s opening day, Phillips said: “The African betting and gaming market is burgeoning with great people, innovation and a can-do attitude across the continent. SBC Digital Summit Africa is a must attend for those in the space, those looking to join it, or if you just want to find out more.”

On day two, with sessions about football betting, virtual sports, and esports, focus turns to selecting the best content for success in each sector. Panelists include Neil Wilkie (CEO, LPB), Jimmy Keneth (Chairman, Tanzania Sports Betting Association), Kwecy Hayford (President, Ghana Esports Association), John Gordon (CEO, Reward Games), and Douglas Ogeto (CEO, Ludique Works).

There are additional panels on the introduction of successful KYC tests, the tackling of gambling problems, the evolving profile of African players, and the future of retail bookmakers. Tayo Atoloye (Nigeria Country Manager, Marathonbet), Dotun Ajegbile (Chairman, Betland Gaming), Hilton Hassan (Director, World Sports Betting), Kwadwo Amaning-Kwarteng (General Manager, Betyetu), and Robin Bennett (Head of Department: Regulatory Compliance, Western Cape Gambling and Racing Board) are the experts ready to share their useful insights.

Prior to his involvement in the African Sports Consumer Panel Study, Amaning-Kwarteng said: “The sports betting industry in Africa is fast growing and you need to be aligned with all the innovations and changes happening. You need to join the SBC Digital Summit Africa to hear directly from the major stakeholders and experts in the African sports betting industry, to help you make that important game-changing decision.”

SBC Digital Summit Africa, in addition to the meeting, will also feature an interactive product showcase area with leading suppliers showcasing technologies targeted to local markets, along with a networking roundtable programme to make it easier for delegates to communicate and speak to other decision-makers about industry.