GiG To Power US Market Launch Of PlayStar

A long-term agreement has been signed with PlayStar NJ LLC (PlayStar Casino) by Gaming Innovation Group (GiG) to include its igaming platform technology to power the launch of the brand in the US market.

Having recently partnered with Oceans Casino Resort to secure market access in the state, PlayStar Casino will use GiG to power its latest casino offering to penetrate the New Jersey restricted license market.

Q4 launch

The GiG and PlayStar Casino arrangement is based on a concept of revenue share and has a minimum term of four years with an estimated launch in Q4 2021.

Adam Noble, PlayStar Casino Co-Founder and EVP, stated: “Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.

“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.”

New Jersey sees continuous growth

Data from the New Jersey Division of Gaming Enforcement shows that the Garden State has continued to experience substantial growth and development since it was regulated. For 2020, online gaming GGR ended at $970m, a rise of 101 percent over 2019.

Offering a limited number of licenses within the state, operators have the ability to capitalise on a set number of competitors in one of the fastest growing global igaming markets.

Strong product vision

Richard Brown, GiG’s CEO, added: “It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team.

“This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative igaming brand in the US and we are confident that it will be a successful partnership.”