Coral welcomed the return of horseracing on terrestrial TV screens by launching the new ‘At the Races’ advertisement, which is part of the wider ‘Coral Racing’ campaign by the bookmaker.
Coral launched its ‘Coral Racing’ campaign this February, a ‘cinematic HD series’ of advertisements produced by BBH London as the new lead creative advertising agency for the bookmakers.
The campaign was launched as Coral’s flagship advert for the interrupted UK 2020 racing season, making its debut with the Cheltenham Festival (March 10-13).
Coral has now reactivated its campaign under national lockdown orders following a three-month hiatus for the UK racing.
Terrestrial broadcaster ITV was to broadcast an afternoon of horseracing on its flagship ITV1 channel yesterday (Saturday) starting with the 2000 Guineas Stake at Newmarket, which was the UK’s first competitive sports broadcast since the lockdown.
Dominic Grounsell, Managing Director for UK & Eire Sports Brands at GVC Group, said: “It’s great to have racing back on our screens, behind closed doors. Racing fans have missed their sport, so with this new campaign which we shot at the beginning of the year, we’ve set out to bring our passion for racing to life.
“We’ve seen plenty of horse racing scenes in adverts before, but with this advert we’ve been more adventurous, using a combination of filming techniques that capture the feeling of being there in a way viewers won’t have experienced before.
“We want to remind viewers what exactly it is about racing that makes it our passion, as well as give new audiences a perspective on racing that really arrests the senses.”