BoyleSports Revamps Retail Displays With SG ‘Promote’

Through updating its betting shop displays with the Scientific Games ‘ Promote’ screen management solution, BoyleSports has begun the revamp of its in-store betting experience.

The Promote display management software is designed to better inform punters about betting shop content and upcoming events and will enable betting shop management to view sport data in a sleek and intuitive manner.

Last November BoyleSports retail management tested the revamped solution for Scientific Games in a small number of shops. After the trial run, Perform will be introduced in all of its Irish and UK assets.

Jenna Boyle, Group Retail Director of BoyleSports, said: “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product.

“Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”

BoyleSports management has announced that all new betting shops would be on-board with the Scientific Games Promote solution, a vital component of the ongoing growth of the Irish bookmaker in the UK in 2020.

Keith O’Loughlin, SVP Sportsbook and Platforms, Scientific Games Digital, has added: “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers.

“This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”