Betsson Group has signed its first “pure sportsbook supplier” contract as the online betting and gaming business aligns with ibet.
The gaming operator has chosen Betsson as their sportsbook provider ahead of imminent European entry, with the former lauding “a stepping stone” for the B2B offer from the group.
Before the European Championships, ibet will be released in May by the Malta-based Claymore Group, whose executive team has also run one of Asia’s biggest gaming operators, LeTou. The collaboration with Betsson for their European launch ibet will include both a technology platform as well as collecting odds.
Paul Fox, chairman of the Claymore Group, which launches Western-facing ibet later this year, said: “The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou.”
Digital gaming insurance company RISQ collaborated with Betsson Group and Evolution Gaming last week to promote live dealer advertising of the operator’s € 1 m roulette’ winning streaks.’
This will give players the opportunity to win “a life-changing cash prize” by winning 12 straight-up wins from twelve consecutive spins from a single game played on the same table.
“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture”, Pontus Lindwall, chief executive officer of Betsson, said of the new partnership.