SUZOHAPP Signs CUSTOM GROUP Deal

SUZOHAPP, a manufacturer and distributor of sports betting and gaming products, has signed a new agreement with CUSTOM GROUP, whose printing solutions include integrated devices for self-service betting terminals (SSBTs).

According to SUZOHAPP, the alliance hopes to combine CUSTOM’s revolutionary, “high-value printer product line” with its own considerable gaming expertise.

Tim Kennedy, Vice President of Sales for Europe at SUZOHAPP said: “For us at SUZOHAPP, we aim to be the single source for all hardware needs of both betting operators and kiosk manufacturers.

“The CUSTOM line is a strategic addition to our portfolio and allows us to provide our customers pioneering, top-of-the-line printing solutions.”

Shift towards digital betting

CUSTOM’s Head of Corporate Marketing & Press Communication, Alessandro Mastropasqua, added: “In recent months, there has been a considerable shift towards digital betting, with the rise of self-service terminal solutions in the post Covid-19 world.

“Our product portfolio includes a vast array of printing solutions, both standalone printers and integrated devices that can be installed into these self-service kiosks allowing us to satisfy the needs of the betting shops and retail outlets that may want to accept bets at either the counter or at kiosks.” 

Modus 3

CUSTOM’s Business Development Expert, Laura Testa, said: “For self-service terminals, we recommend the ultra-compact Modus 3, the smallest footprint kiosk printer on the market.

“For traditional, over-the-counter experiences, the ideal choice is the Kube II Lottery scanner, a speedy and robust compact printer equipped with a printing head able to overpass 200 km of printed paper. 

“It also scans and cancels both betting slips and coupons to provide the ultimate all-in-one countertop betting solution. It is one of the best value printers on the market in terms of total cost of ownership.”  

Kennedy concluded: “It is increasingly clear that retail betting solutions need to be integrated with online platforms and operators have to offer players a comprehensive betting experience across both land-based and digital outlets. 

“We believe that sports betting is definitely where the future growth of the industry lies, and we will be there to see it grow.”

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.