Superbet Enters Publishing Deal With Sportal365

Superbet, the leading bookmaker in Romania, has increased their content potential by entering a publishing partnership with Sportal365.

The agreement will see Superbet integrate the publishing platform of Sportal365 across its key Romania and Poland business domains and create deeper sports driven content for its customers.

Superbet explained in its statement that it aims to ‘power up’ its content capabilities by using the publishing platform of Sportal365, thus increasing interaction with its pre-match and live market odds.

Superbet Group CEO Johnny Hartnett has said: “We want to provide our customers with a rich, multichannel experience that allows them to do their research, reading news articles, studying historical statistics as well as be entertained through a variety of proprietary content. Sportal365 technology enables us to optimise the delivery of this proposition and we are delighted to work alongside them.”

Publishing platform of Sportal365 has been designed to meet marketing and retention requirements of bookmakers that operate in multiple markets. Clients for the company include bwin, efbet, Winbet, and GSP.ro.

With the API feeds of a bookmaker, the content of Sportal365 can be completely configured, allowing for the most reliable interaction with minimal IT resources. Instant monitoring for social media and digital platforms also enhances it, allowing for faster publishing performance.

Stilian Shishkov,  Sportal365 CEO added: “We are thrilled to enter into a partnership with Superbet, one of the most technologically advanced betting companies on the market. Our content platform fits perfect with the ambitious plans of Superbet to become a dominant force on the betting market.

“Technologically both our companies are investing and delivering great products which gives both companies the opportunity to grow rapidly together.”