Sportsflare, a B2B esports odds provider owned by Tidal Gaming Group, has established a development and distribution relationship with GameScorekeeper, a data provider.
GamesScorekeeper will sell Sportsflare’s AI-driven odds solutions to a number of sports betting clients, including DraftKings and Pinnacle, as well as work to develop the latter’s operations through the provision of integrity-focused esports info, as part of the long-term deal.
Current eSports betting markets
Sportsflare currently offers odds for Counter-Strike: Global Offensive (CS:GO), League of Legends, and Dota 2 tournaments, among other esports betting markets.
Esports has risen in popularity in the global sports betting market, encompassing both ‘hardcore games’ like CS:GO, Dota, and League of Legends, as well as so-called ‘crisis content,’ which serves as an alternative to conventional sports and includes titles like the FIFA series and NBA2k.
Max Polaczuk, Chief Executive Officer of Sportsflare said: “We’re excited about the partnership with GameScorekeeper. In particular, we see a massive opportunity to bring more esports titles, such as Valorant, to market by combining our solutions.
Deployment of new experiences
“We are obsessed with creating new experiences for esports betting, and this partnership helps us deploy those new experiences to millions of bettors in a relatively short time.“
Sportsflare intends to expand its first-person shooter game offerings through a deal with GamesScore, which recently added Overwatch and Valorant to its product line.
Pre-match and in-play odds feeds, as well as the first ‘Bet Builder’ product in the esports gaming industry, will now be available via the operator’s new affiliate. In traditional sports, especially football, Bet Builders has proven to be a common choice, with high margins and turnover.
Marc Burroughes, Chief Commercial Officer of GameScorekeeper said: “Sportsflare has been a long standing partner of GameScorekeeper and we’re delighted to extend our agreement further.
“Combining our powerful esports data services with market leading odds solutions and the industry’s first esports Bet Builder, represents a fantastic opportunity.”