Bookies Matrix (bookiesmatrix.com) has started searching for all approved bookmakers to become the global registry.
The business platform is created by Propus Partners sports betting consultancy, which seeks to gather all information and data on licenced sports betting incumbents operating in all regulated marketplaces.
Online directories were a regular feature of the betting market. However, Propus stressed that Bookies Matrix would act as the most ‘comprehensive database’ monitoring all innovations in sportsbooks and tech.
Bookie Matrix users will be able to scan up-to – date information about operator platform agreements, data and odds suppliers and additional third-party contracts by offering a subscription service.
Propus Partners partner Mark Israney explained: “We have been collecting a huge amount of data regarding the sports betting industry over the last three years, which has helped our consultancy clients.
“During the recent crisis, we reached out to our network to ask how we could help those businesses at this time and one of the common themes we spotted was the need for intelligence of the industry outside of their local markets.”
Additionally, Bookies Matrix will provide audiences with a breakdown of the competitive offering of regulated sportsbooks, focusing on the offered markets and margins.
The service of Bookies Matrix is continuously updated with changes such as new entrants to the market, lapsed licences, product launches as well as when new jurisdictions move online.
Propus Partners partner Marc Thomas stated: “We are really excited to launch Bookies Matrix and look forward to helping both established and smaller operators and suppliers better understand the marketplace. We think that this service will be invaluable to operators looking to expand into new markets and for suppliers aiming to increase their client base.”