Novibet Bolsters Digital Identity Capabilities With GBG Deal

Through a new relationship with GBG, Novibet has bolstered its digital identity capabilities.

As Novibet uses GBG’s ID3Glbal technology to onboard players, the collaboration will aim to improve the brand’s overall customer onboarding experience for the UK market.

Novibet’s Legal & Compliance Director, Nikos Katsaros, had this to say about the link: “We chose GBG based on their proven experience – successfully supporting 20,000 businesses globally. 

“We intend to closely collaborate with them in enhancing our onboarding and compliance processes in the UK, which is one of our core markets. Providing a secure online gaming environment across our platforms is our top priority and, our teams will be working round the clock with GBG experts to ensure the best online services and the most enjoyable gaming experience for our members.”

ID3Global solution

By referencing external data sets and harnessing the power of automation technologies, GBG’s ID3Global solution places a greater emphasis on an organisation’s regulatory conformance, with the goal of offering an accurate customer journey.

GBG’s Business Development Director, Rebekah Jackson, added: “Trust has become critical to success for business growth within the gaming sector. As Novibet ramps up its promotional activities, the anticipated increase in traffic required a strong identity verification solution to not only help them with their compliance concerns, but also maximise the ROI in their marketing spend by onboarding as many genuine players as possible. 

“With our expertise in the gaming market, we have been able to help Novibet redesign the player onboarding journey to increase conversation rates, utilising the best available data in the marketplace, combined with the most detailed and customisable decisioning available.”

Novibet will acquire a greater insight of players’ affordability status in real-time and apply a risk level, recognising vulnerable players without adding friction to the user journey, thanks to GBG’s affordability solutions.

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.