With an official relationship with West Bromwich Albion for the current 2021/22 season, LV BET has increased its brand visibility in the United Kingdom.
The operator’s deal with the Baggies will encompass digital and matchday coverage rights, and LV BET has stated its aim to execute a “fan first” strategy to keep Baggies fans engaged throughout the campaign.
Additional terms of the agreement include LV BET hosting a weekly tournament with rewards including team apparel and matchday experiences for fans, as well as promoting a responsible gambling message as part of the partnership.
LV BET intends to send out responsible gambling messages through its own channels while also developing ‘compelling content’ for fans of the West Midlands team.
Marcin Jablonski, CCO of LV BET said: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity.
“This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”
The relationship is a step ahead in LV BET’s football-focused marketing and branding strategy, building on the company’s sponsorship of the Vanarama National League, England’s fifth-division and non-league football’s highest tier.
West Bromwich Albion’s Commercial Director, Simon King, said: “LV BET have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement.”