Incentive Games Signs Licencing And Distribution Deal With FSB

Incentive Games has secured a licencing and distribution agreement with FSB Technology for its free-to-play (FTP) betting-related games content, extending its solid commercial traction into 2021.

According to the terms of the agreement, FSB, a sportsbook software supplier, will sell the Incentive Games FTP suite to current and established clients, assisting them in optimising their consumer acquisition platforms and marketing strategies.

The FSB has funded Incentive Games, a betting tech studio, since its FTP suite has proven popular with players and has helped partners save money on ads through dynamic marketplaces.

Add value to the FSB platform

Glenn Elliott, FSB Technology’s COO said: “We have been incredibly impressed with Incentive Games and its suite of free to play and pay to play games which will have strong appeal among our operator partners in core global markets. They also add value to the FSB platform, allowing us to offer operators an even wider range of quality, proven content.”

Incentive Games has secured agreements with Aspire Gaming’s BtoBet and Betsafe to hit burgeoning markets in South America and Africa, thanks to strong 2021 trading.

Incentive Games’ CEO, John Gordon, said: “We’ve been making great progress, as a company, in the last year and signing this agreement is certainly one of the major highlights so far! Like Incentive Games, FSB is an award-winning company backed by a talented team, so I expect this to be a fruitful relationship.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.