With the signing of a multi-year partnership with Ute Mountain Casino Hotel, International Game Technology has increased its footprint in Colorado.
IGT will deliver its PlaySports platform, self-service PlaySports Kiosks, and turnkey services as part of the deal.
New level of entertainment
Rick Scheer, Ute Mountain Casino general manager said: “Ute Mountain Casino has big plans for our sportsbooks scheduled to open at the end of August and we are confident that IGT’s PlaySports technology and experienced trading team will help us bring a new level of entertainment to our valued Mountain Rewards players.
“IGT has been a trusted partner of Ute Mountain Casino for many years and we are excited to expand our relationship and differentiate our casino with the introduction of sports betting and personalised betting offers.”
IGT PlayDigital senior vice president Enrico Drago echoed Scheer, saying it was an honour to help the casino “grow” its PlaySports-powered sports betting operation “from the ground up.”
Maximise full potential
Drago added: “Our experienced trading team will ensure Ute Mountain Casino maximises the full potential of the PlaySports platform’s integrated player account management module and create compelling offers and promotions that will help build player loyalty and drive growth.
“IGT PlaySports has been processing sports wagers in Colorado since the first day of legalised sports betting in the state and we look forward to extending that momentum with Ute Mountain Casino.”
IGT announced last week that it has expanded its US sports betting footprint by powering sports betting at Snoqualmie Casino.