Gaming Innovation Group has partnered with DT9 Media, a Malta-based company that provides igaming operators with association and digital marketing facilities, to provide its GiG Comply automated marketing enforcement platform.
Every day, the company’s advanced marketing enforcement solution searches more than 30,000 web pages for igaming code red terms, ties, and regulatory standards through various jurisdictions.
It operates by evaluating actual snapshots from partner campaigns using its rules engine and supplying operators with the advertising material that is being used in their brands’ promotions.
Enhance affiliate marketing compliance
GiG Media’s managing director, Jonas Warrer, said: “We are happy to have partnered with DT9 Media and look forward to supporting them in their efforts to enhance their affiliate marketing compliance.
“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”
DT9 Media will be able to create custom checklist criteria for GiG Comply, which can be customised to cover market-specific regulations and advertisement requirements.
Consistent with brand marketing strategy
As a result, the company will be able to guarantee that affiliates are consistent with their brand’s marketing strategy, meaning that they stay legal and protect their licence.
DT9 Media’s director, Andrea Centore, added: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.
“We believe that GiG offers the perfect compliance solution to manage and monitor our affiliates’ marketing campaigns, and we are excited to start this partnership with them.”
This renewal comes after the company received a range of GiG Comply promotions, including the recruiting of online gambling firm bet365, Malta-based online casino operator group Rootz, and fellow igaming organisation Nano Casino.