Gaming Innovation Group has extended its deal with DT9 Media of Malta to include the provision of GiG Comply, its automated marketing compliance technology.
This enables operators to create their own criteria and checklist parameters for scanning and checking affiliate websites for information such as igaming code red phrases, links, and regulatory requirements in numerous locations.
It operates by analysing real snapshots from affiliate campaigns with its rules engine and providing operators with the promotional content that is being used in their brands’ promotions.
Enhance affiliate marketing compliance
DT9 Media’s managing and finance director, Andrea Centore, said: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.
“GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media.”
GiG Comply will give the gaming company the ability to create custom checklist parameters that may be adapted to market-specific regulations and advertising requirements.
Remaining proactive with marketing efforts
This will not only assist the online gambling group in remaining proactive with their marketing efforts, but it will also give affiliates confidence that their brand is aligned with theirs, that responsible gaming measures are visible on relevant pages, and that terms and conditions are correct and up to date.
GiG Media’s managing director, Jonas Warrer, added: “We are happy to extend our partnership with DT9 Media and look forward to continuing to support them in their efforts to enhance their affiliate marketing compliance.
“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”
Following the successful completion of a thorough integration procedure, AretoNet’s platform for business analytics and marketing automation became available to GiG clients earlier this week.
AretoNet’s full suite of products, including real-time business intelligence, marketing automation, predictive modelling, and campaign execution, will be available to supplement the firm’s data platform solution, allowing users to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking.