GambleAware Study Discovers Lack Of Support Among BAME Gamblers

A fresh GambleAware commissioned study discovered a lack of knowledge among BAME groups about the assistance and support available to problem gamblers.

Published by ClearView Research, a social and market research company, the study aimed at discovering the gambling experiences and attitudes that children and young people from Black, Asian and minority ethnic communities have.

Consisting of a number of focus groups and interviews with people between the ages of nine and 24, 88% of participants said they encounter either’ a lot’ or’ all the time ‘ gambling advertising or marketing activity. Television, YouTube and football matches were quoted as places where such promotions were regularly exposed.

In addition, despite the majority of participants reporting a powerful incidence of gambling ads and marketing, 91% did not recognise any current sources of assistance and support.

Graham Weir, founder and CEO at Safer Gambling Solutions and chair of the inaugural Safer Gambling Forum said of the published material: “I think this report by GambleAware is very helpful and will no doubt stimulate discussion, inform some debate and hopefully lead to positive action.

“Quite often, the approach taken to gambling-related harm tends to be ‘one size fits all’ and apart from some support information that is provided in non-English language formats, there hasn’t been a great deal done to target different communities.

“The ABB previously had some successful RG weeks targeting some minority ethnic groups, but I’m not aware of anything else land-based or online.

“In many ways, our approach to tackling harm in the UK is still in its infancy and reports like this provide much needed and valuable insight that I know will be considered and ultimately adopted by the industry.

“Importantly, it might also encourage operators to consider other at risk groups too. I’m sure the IGRG for example will look at this report very carefully and consider how it’s members might adapt their approach”.

The study builds on NatCen’s prior studies, which indicated that while people from Black, Asian, and minority ethnic groups are less likely to play, they are more than seven-fold more likely to be a problem gambler than those who do.

Dr Jane Rigbye, director of education at GambleAware, added: “Children and young people are being increasingly exposed to gambling and it is so important that we help build resilience amongst the more vulnerable to its risks.

“This report has identified a gap in awareness amongst families and communities from Black, Asian and minority ethnic backgrounds when it comes to knowing what gambling support services are available.

“This demonstrates a clear need for more engagement with these communities to make sure all those who might be at risk know about, and have easy access to, the existing help and support that is available.”