The European Gaming and Betting Association (EGBA) has highlighted its help to regulatory authorities by concentrating more on social responsibility and safe gambling throughout the ongoing COVID-19 crisis.
The Brussels-based group, which represents online gambling at EU level, has been encouraging operators to address political concerns by making sure customers wager in safe and secure environments.
Reflecting calls made by national trade bodies, the EGBA announced that it opposes the use of Coronavirus ads as a means of consumer interaction.
The EGBA has released new guidance supporting national regulators and their industry counterparts ensuring that European licenced operators uphold the highest standards and player rights as customers are put in self-isolation or lockdown.
In addition to pursuing more rigorous advertisement practises, the EGBA called on operators to improve player activity tracking while also ensuring that all websites adhere to safer gambling resources and deposit wagering limits.
Should operators need more clarification on maintaining player safety standards, the EGBA has instructed incumbents to adhere to EU Directives 478/2014 relating to online gambling consumer protections.
It closed with: “We urge online gambling companies to share this information to any affiliate companies they work with and to ensure their brands are not being promoted in an unethical and socially irresponsible manner.”