ECA Celebrates Positive Outcome Of Communication Campaign

The European Casino Association celebrated the outcomes of its first programme of interaction as starting “with a positive result.”

Launching the “Did you know? campaign, the ECA reports in May 2019 that it has effectively achieved the set goals of resolving key issues and fostering a positive image of the regulated land-based casino industry.

Over the past few months, the ECA has raised awareness of the positive impact of the sector on the wider public and key stakeholders on its social media channels.

The “Did You Know?”initiative, consisting of several key messages and fact sheets, aimed to eradicate some of the myths surrounding the casino industry, discussing many topics including regulation, anti-money laundering, and the economic contribution of the industry to the wider society. Some of these communications include:

  • On average each ECA member casino generates an economic impact of almost €23m per year.
  • ECA member casinos generate employment for close to 340,000 people.
  • There are almost 100m visits to ECA member casinos per year.
  • Licensed land-based casino industry contributes over €3.2bn per year.
  • ECA member casinos spend over €200m per year on compliance.

The ECA emphasised through the multitude of messages that it was aiming to show commitment and determination to battle illegal gambling through legislation, as well as to encourage responsible gaming, enforcement and positive impact on local communities.

It is said that with a large number of views and interactions in social media, and reports published in trade news, the overall outcome is good.

Per Jaldung, ECA chairman, commented: “The campaign is part of the ECA’s strategy to stay relevant and transparent: for a long time, the industry has been surrounded by misconceptions leading to a negative impact for the industry itself and everyone involved in it.

“Furthermore, with the global growth of gambling, it is fundamental to distinguish the licensed and legitimate industry from the illegal and grey one. We are proud of this initiative and look forward to more to come.”