CIS bookmaker Fonbet has been an official partner for the Russian and CIS markets of Serie A club AC Milan.
Fonbet will become the ‘Official Sports Betting Partner’ of AC Milan and, as a consequence, during the Rossoneri’s Serie A home games as well as on the club website, its brand will be visible in Russia and the CIS.
Innovation, passion and responsible entertainment
The deal is ‘built on innovation, passion and responsible entertainment’ and ‘aims to popularize the game of football in the region,’ according to a statement released by AC Milan.
Casper Stylsvig, Chief Revenue Officer at AC Milan said: “We are delighted to welcome Fonbet to our family of regional partners at AC Milan.
“Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”
The duo is currently cooperating on special deals for the customer base of the operator and will create exclusive content for Russia’s Milan and supporters based in the CIS.
Alina Yakirevich, Chief Marketing Officer for Fonbet, said: “We are delighted to announce the beginning of such a significant partnership for Fonbet.
“Our spirit and values are very close. This new agreement with AC Milan leads us to a higher international level. Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region.
“This new partnership will help us strengthen the image of a solid and leading betting company. We are planning various activities with AC Milan for our fans in the region, so stay tuned!”
Having recently signed an agreement with Real Madrid, AC Milan is the second European giant to join Fonbet, which has also seen the ‘Los Blancos’ taking on the position of the operator’s official betting partner in Russia and the CIS markets.