BtoBet, a Gibraltar-based iGaming and sportsbook platform provider, has concluded a contract with Imprexis Gaming, a free-to-play sports-game specialist.
BtoBet will sell its partners all games from the portfolio of Imprexis across different markets, according to the agreement. In the areas of player participation and retention, players may also have better opportunities to report positive performances.
Games such as football, cricket, basketball, tennis, esports will be sold to Imprexis as part of the offering, along with complete optimisation for all markets.
What was said…
Speaking about the latest partnership, Sabrina Soldà, Chief Marketing Officer of BtoBet, said: “The scalable platform and wide selection of content developed by Imprexis Gaming allow our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed allow for in-depth reporting, facilitating game-management and campaigns.”
Co-Founder of Imprexis Gaming, Danny Thomas added:“We’re very excited to expand our partnership with BtoBet and give their Sports Betting Operators the edge in acquisition over their competitors. F-T-P jackpot games are now firmly established as the industry’s leading acquisition and engagement tool. With the ever-increasing regulations and restrictions on sign-up bonuses, we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom built, tailor-made solutions perfect for their markets.”