Via the AGA’s Have A Game Plan Bet Responsibly public service programme, FanDuel Group and the American Gaming Association (AGA) have launched an effort to encourage ethical sports wagering to the general public.
FanDuel joins the association’s nationwide initiative to foster the fundamentals of ethical sports betting as the first handheld sportsbook operator.
Responsible gaming communications
It is committing a multi-million-dollar investment in its marketing inventory, as well as league and team money, to responsible gaming communications as part of this engagement.
To expand the initiative through tv, radio, internet, and in-venue media, the organisation will collaborate with its league, staff, and media partners. The AGA and the business intend to launch responsible gaming content in May 2021.
Ethical sports betting
The AGA and its collaborators use Have a Game Plan to provide customers with a state-by-state roadmap on where to find legal operators, highlight the fundamentals of ethical sports betting, and increase concern about problem gambling signs.
Matt King CEO of FanDuel Group said: “As the mobile gaming industry leader in the US we believe promoting responsible gaming behaviors is a core tenet of growing our business and the industry as a whole.
“We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us.”
Commitment to Have a Game Plan
AGA President and CEO Bill Miller said: “FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time.
“Responsibility to our customers has always been a pillar of AGA member operations.
“Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it –gaming operators, media companies, and leagues and teams. We’re excited to have a partner like FanDuel to help extend this important initiative.”
As the legal sports betting industry expands across the United States, fan and consumer education is important. Sports betting is now permitted in 25 states as well as the District of Columbia. There are currently 17 bills in state governments that want to regulate sports betting in their respective jurisdictions.
In late 2019, the AGA released Have a Game Plan, a campaign aimed at informing sports enthusiasts about the importance of ethical sports betting. FanDuel is the first sportsbook to join the initiative as an official participant, joining NASCAR, the NHL, the PGA TOUR, Monumental Sports and Entertainment, and the Vegas Golden Knights.
The month of March is dedicated to raising awareness about problem gambling. The National Center on Problem Gambling has resources available. Anyone in need of help should dial 1-800-522-4700 or text 1-800-522-4700.