YGAM Builds On BAME Appropriate Materials And Services,

Young Gamers & Gamblers Education Trust (YGAM) completed an independent six-month review, undertaken by Clearview Research (CVR), which found new ways in which the charity could ‘effectively engage’ with ethnic minority communities.

Building on last year’s CVR study commissioned by GambleAware, entitled ‘Gambling: a Young BAME Perspective,’ CVR undertook a analysis of the YGAM website, social media platforms, staff team, senior management team and trustees’ board.

The group also partnered with a co-creation community of seven people aged between 16 and 35 from a background of black, Asian and ethnic minority (BAME) to establish the strategy of YGAM to provide culturally relevant materials and services.

Kev Clelland, YGAM’s director of operations commended the partnership. He said: “It has been a pleasure to work closely with the talented team at CVR. We have been talking to CVR since October 2019 however we have seen this piece of work become more relevant and important than ever in recent months.

“We are proud of our progress however more work still needs to be done by this sector to safeguard every young person and we are committed to lead the way.”

Based on the information gathered in all three discussions of the co-creation community, as well as all the feedback we gathered to form YGAM’s strategy of providing culturally relevant materials and services, CVR gave the charity a range of suggestions.

Kenny Imafidon, ClearView Research managing director & co-founder said: “Our team have really enjoyed working closely with the YGAM team over the past six months.

“They have been open-minded to constructive feedback and have truly taken on board any uncomfortable truths we have shared with them during this process. What I am most pleased about though, is that they have already begun implementing some of our recommendations too.”