Winbet has hired online gaming technology services and Fast Track service provider, whose platform will allow real-time interaction on the betting and igaming sites of the group.
The partnership will help Winbet to incorporate automation in its player engagement agenda, which includes automating the management of opt-outs and adjustments in consent using the all-in-one solution of Fast Track.
Comprehensive segmentation models
In addition, the platform of Fast Track also enables operators to create comprehensive segmentation models, something that the Winbet team will be looking to use as they implement a loyalty program and more personalised VIP player engagements.
Christopher Hirst, co-founder of Fast Track said: “Winbet has a proven track record as an online operator in multiple Eastern European markets. We believe that the capabilities of our platform are the perfect fit for what they are trying to achieve with their player engagement.
“We know how important it is to be able use your data in smart ways and our real-time data feed and segmentation models will support them in this.”
Winbet, which says that it is “on a mission to provide a safe and fun environment for gaming fans both online and offline,” is a Central and Eastern European gaming club chain with more than 20 years of operational experience spanning seven countries. This includes the growth and launch of Winbet.ro, the online casino and betting site of the company.
Mark Adonia Machore, Winbet’s general manager, added: “We take pride in providing excellent service to our players and partnering with Fast Track is an opportunity to take this to the next level.
“In particular, we are confident that introducing automation will allow us to maintain this and ensure that we can always engage players in the right moments as we grow further.”