The launch of Seven Leisure Investments’ flagship casino brand, SuperSeven, was registered using the Gaming Innovation Group’s patented igaming platform.
This news comes about six months after the two companies agreed to a long-term partnership for Seven Leisure’s first foray into the interactive gaming ecosystem.
Set to create a leading online casino brand
Richard Brown, chief executive officer of GiG said: “It’s always a proud moment for everyone at GiG when we launch a new brand, especially when that brand’s values around player safety and customer satisfaction complement our own.
“I have no doubt that the power of GiG’s igaming platform combined with the experience of Seven Leisure’s team of industry veterans is set to create a leading online casino brand.”
The new online casino, which was created using GiG’s frontend platform, aims to provide players with an experience that “continues to stand out from their competitors online.”
SuperSeven’s online casino often contains gamification features, which seek to boost players’ gaming by enabling them to earn big prizes with their own abilities and perception.
Additionally, GiG will provide continuing operations support, including payments, risk and fraud support, through its managed service department to assist with the launch.
Seven Leisure’s chief operating officer, Tim Parker, added: “I am really pleased to see stage one of this project come to fruition so smoothly and easily.
“We have been able to bring to market a really solid, gamified offering with a unique look and feel that will provide the basis for us to move forward to build further unique elements to the offering over the coming months.”