After setting its sights on the Indian market, the casino and sportsbook operator group Soft2Bet has unveiled the latest stage of their global expansion strategy.
Announcing its entry as it aims to expand its scope across new territories, Soft2Bet has debuted four brands in the country from its portfolio.
This is to see Wazamba, Rabona, Nomini and Campobet being available to the Indian market, with the company in the near future taking the rest of its multi-brand portfolio live.
The launch includes the casinos of Soft2Bet, complete with gamification and customisable profile apps, along with its sportsbooks which carry the country’s most popular cricket sport Containing a population of over 1.3 billion people, India is lauded as “a huge emerging market,” with the company’s move coming as Soft2bet aims to extend its global reach quickly.
Of the development Uri Poliavich, Soft2Bet’s CBDO, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.
“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”
The entrance into several new markets on a global scale earlier this month was stipulated as a primary target for Soft2Bet to step forward, with the company looking to speed up the pace as 2020 progresses.
Despite emphasising the ever-critical role that regulation plays in moving forward in recent discussions, global companies were consequently pushed into dramatic reform as the global coronavirus pandemic continues to spread rapidly across the globe.